Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Role Summary

• Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth) – Remote | U.S. Hours
• Position Type: Full-Time, Remote
• Working Hours: U.S. Business Hours

At Pavago , one of our clients is hiring an Inbound Marketing Manager to build and scale a predictable B2B pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation .

This is not a traditional content marketing or social media role.

Your primary goal is simple

Turn content → conversations → qualified pipeline.

You’ll work directly with the founder, who owns closing and sales conversations, while you focus on generating consistent inbound demand and qualified opportunities.

Create high-performing LinkedIn content, including

• Posts
• Hooks
• Carousels
• Thought-leadership content

Identify content angles that attract

• B2B buyers
• Founders
• Executives
• Decision-makers
• Develop content around customer pain points, industry insights, objections, and buying triggers
• Test different messaging, formats, and positioning
• Optimize content based on engagement quality and pipeline contribution — not vanity metrics
• Content → Conversation → Pipeline
• Turn LinkedIn engagement into meaningful sales conversations

Identify high-intent signals across

• Likes
• Comments
• Profile views
• Inbound messages
• Start natural, relationship-driven conversations with relevant prospects
• Use personalized, non-salesy DMs to engage potential buyers
• Qualify prospects based on fit, interest, and buying intent
• Move qualified opportunities into the sales pipeline
• Maintain clear visibility into where leads originated and how they progressed
• Audience Engagement & Lead Nurturing
• Engage consistently with prospects and target accounts through comments and DMs
• Build genuine relationships with relevant B2B audiences
• Follow up with prospects using value-driven interactions
• Re-engage warm prospects when appropriate
• Nurture leads that are interested but not yet ready for a sales conversation
• Ensure promising opportunities do not fall through the cracks
• Funnel & Conversion Optimization

Maintain visibility into

• Lead source
• Conversation status
• Qualified opportunities
• Calls booked
• Pipeline generated
• Measure content performance against business outcomes
• Use data to improve content, messaging, and conversion strategies
• Founder & Sales Collaboration
• Work directly with the founder on pipeline quality

Share insights around

• Messaging
• Prospect objections
• Audience behavior
• Buying signals
• Content performance
• Identify recurring questions and objections that can become future content
• Help improve the quality of prospects entering sales conversations
• What Makes You a Strong Fit
• You may be especially successful in this role if:
• You understand that content is a pipeline-generation channel , not just a branding exercise
• You’ve personally generated leads, conversations, or booked calls through organic content
• You understand LinkedIn beyond impressions and follower growth
• You are comfortable starting conversations with prospects
• You think in funnels, systems, and conversion rates
• You combine strong copywriting with analytical thinking
• You take ownership of business outcomes rather than simply completing marketing tasks
• You enjoy working directly with founders in fast-moving environments
• Required Experience & Skills

2+ years of experience in

• B2B inbound marketing
• Content-led growth
• Organic demand generation
• LinkedIn marketing
• Strong hands-on experience creating LinkedIn content

Proven ability to generate

• Inbound leads
• Prospect conversations
• Qualified opportunities
• Booked calls
• Excellent copywriting and messaging skills

Strong understanding of

• B2B buyer behavior
• Lead nurturing
• Funnel conversion
• Organic demand generation
• Understanding of B2B sales cycles, including 2–3 month buying journeys
• Strong written and verbal English communication
• Ability to work independently during U.S. business hours

Experience with

• HubSpot
• Apollo
• CRM systems
• LinkedIn analytics
• Content scheduling tools

Experience building

• Lead magnets
• Nurture flows
• Content funnels

Background in

• B2B SaaS
• Agencies
• Professional services
• Founder-led businesses
• Experience collaborating directly with founders or sales leadership
• What a Typical Day Looks Like

Growth opportunities into

• Head of Growth
• Demand Generation Lead
• Inbound Marketing Lead
• Growth Marketing Manager

Responsibilities

You’ll own

• LinkedIn content and thought leadership
• Content-led lead generation
• Audience engagement
• Inbound conversations
• Lead nurturing
• Funnel optimization
• Pipeline contribution
• If you understand how to turn attention into conversations — and conversations into revenue opportunities — this role is a strong fit.
• Content-Driven Lead Generation

Build and improve a simple inbound funnel

• Content → Engagement → Conversation → Qualified Lead → Call
• Track conversion performance across each stage
• Identify bottlenecks and opportunities for improvement
• Develop lead magnets and content offers
• Build simple nurture flows
• Improve messaging based on prospect responses and buying signals
• Create repeatable systems that make inbound pipeline generation more predictable
• LinkedIn Growth & Personal Brand Development
• Support founder-led LinkedIn growth and positioning
• Develop content that strengthens authority and credibility within the target market
• Maintain consistent publishing and engagement
• Understand which topics attract the right audience rather than simply generating reach
• Build a relevant network of prospects and industry decision-makers
• Pipeline Tracking & Performance
• Track inbound leads and conversations using CRM tools such as HubSpot

You may spend your day

• Writing and publishing LinkedIn content
• Reviewing engagement and identifying high-intent prospects
• Responding to comments and inbound messages
• Starting conversations with relevant prospects
• Following up and nurturing warm leads
• Moving qualified opportunities into the pipeline
• Tracking content-to-pipeline conversion
• Testing new hooks, messaging, and content angles
• Reviewing performance and identifying optimization opportunities
• Collaborating with the founder on prospect quality, objections, and positioning

In short: You turn attention into conversations — and conversations into qualified B2B pipeline.

• Key Metrics for Success
• Qualified inbound conversations generated
• Qualified leads added to the pipeline
• Calls booked from organic content
• Pipeline generated from LinkedIn
• Content → Conversation conversion rate
• Conversation → Qualified Lead conversion rate
• Conversation → Call conversion rate
• Quality of audience engagement
• Consistency of content output
• Lead nurturing and follow-up effectiveness
• Why This Role Stands Out
• Direct impact on revenue rather than vanity marketing metrics
• Full ownership of inbound pipeline generation
• Opportunity to build a scalable content-led demand engine
• Work directly with the founder
• Fast feedback and execution cycles
• Minimal corporate layers and approval processes
• Strong autonomy over content, engagement, and funnel optimization

Requirements

Nice to Have

Experience building founder or executive personal brands

About the Company

Work directly with leadership in a highly visible role.

Operate at the forefront of AI, marketing, and automation.

Gain exposure across content, growth, outreach, events, and operations.

Significant ownership and creative freedom.

Opportunity to build systems that directly impact business growth.

Fully remote work environment.

Additional Information

• Initial Screening Call
• Spark Hire Intro Video
• Recruiter Interview
• Final Interview
• Offer & Onboarding
• Apply Now

If you have successfully generated B2B leads and pipeline through LinkedIn content , understand how to turn engagement into genuine prospect conversations, and care more about qualified opportunities than vanity metrics , we’d love to hear from you.

This is a high-ownership opportunity to build a measurable inbound growth engine and turn content → relationships → pipeline → revenue .

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