Head of C2B Customer Journey – CRO & CRM (f/m/x)

Role Summary

Team Leadership: Lead and develop the CRO and C2B CRM, managing 1 Team Lead and approximately 6 direct reports. Foster a high-performance culture driven by data and continuous experimentation.

Strategic Roadmap: Define the vision and quarterly roadmap for the C2B customer journey, balancing short-term conversion opportunities with long-term strategic initiatives.

KPI & Experimentation: Own C2B funnel KPIs from visit to sale; build and lead a high-velocity, statistically rigorous A/B testing pipeline.

AI & Operations: Integrate AI agents into the team, defining protocols for trust, human oversight, and QA.

Cross-Functional Collaboration: Serve as the primary interface between Marketing, Product, and Engineering to accelerate improvements. Align with Pricing, Acquisition, and Operations to optimize the end-to-end experience.

Customer Insights: Create a holistic understanding of the C2B customer by synthesizing behavioral, CRM, and research data to provide actionable insights for all stakeholders.

Requirements

• Strategic Leadership: Proven experience in leading CRO, CRM, and lifecycle marketing strategies to drive conversion in high-consideration marketplace environments.
• Experimentation Expertise: Track record of building high-velocity, statistically rigorous A/B testing and experimentation programs that deliver measurable business impact.
• Data & Technical Fluency: Skilled in data-driven optimization using tools like SQL and Tableau to identify funnel opportunities and define growth hypotheses.
• Growth Product Management: Expertise in collaborating with Product and Engineering teams to accelerate the implementation of customer journey improvements.
• People & Stakeholder Leadership: Experienced in managing mixed teams and influencing cross-functional stakeholders (Tech, Pricing, Operations) to achieve strategic objectives.
• Operational Excellence: A structured, hands-on approach to translating business goals into actionable roadmaps while maintaining fluency in English and other European languages.
• AI-Enabled Delivery: Experience using AI agents to increase a team's output, combined with the judgement to tell a credible agent result from a plausible-looking wrong one, and to define where automation ends and human sign-off begins.

Nice-to-have

• Experience in the automotive industry, classifieds or another high-consideration marketplace.
• Technical understanding of web development, CRM platforms and product delivery processes.
• Experience optimising a customer journey from initial acquisition through lead generation, pricing, booking and completed purchase.
• Basic understanding of corporate reporting standards.

Benefits

• We offer hybrid options, flexible working hours and 30 days of vacation.
• An educational budget to support your personal and professional growth.
• A fast-paced environment with the opportunity to shape a strategically important customer journey and make a direct impact on business performance.
• A truly international and diverse working environment with more than 90 nationalities.
• The opportunity to work with established teams and lead a high-impact function

About the Company

AUTO1 Group is Europe’s leading digital automotive platform for buying and selling used cars. Our Marketing organisation connects millions of customers with our vehicle-buying and selling services across multiple markets and brands.

The C2B Customer Journey team owns the end-to-end experience for customers selling their cars to AUTO1 Group through wirkaufendeinauto.de and our international car-selling brands. From the first visit through lead generation, pricing, booking and purchase, the team plays a direct role in driving the company’s revenue and supplying inventory to the Retail business.

As Head of C2B Customer Journey, you will bring together CRM and Conversion Optimisation under one strategic direction. You will lead established teams, strengthen our experimentation culture and ensure that customer insights are translated into measurable business impact.

Additional Information

Igor Popov

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.