Growth Marketing Manager (Paid + Organic Acquisition)

Role Summary

Growth Marketing Manager – Paid & Organic Acquisition

Full-Time | Remote | U.S. Business Hours

At Pavago , one of our clients is hiring a hands-on Growth Marketing Manager to own and scale customer acquisition across paid and organic channels.

This is an execution-heavy role for a marketer who can launch campaigns, test quickly, optimize funnels, and turn marketing activity into qualified pipeline and revenue .

You’ll own growth across Google, Meta, LinkedIn, and emerging channels while combining performance marketing with organic content, analytics, and conversion optimization.

Responsibilities

• Paid Acquisition
• Build, launch, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, Reddit, and X
• Own targeting, audience segmentation, ad copy, creative direction, budgets, and optimization
• Build full-funnel campaigns focused on B2B lead generation and pipeline growth
• Continuously test creatives, messaging, audiences, offers, and landing pages
• Scale winning campaigns while maintaining efficient CPL, CPA, and ROAS
• Organic & Social Growth
• Drive organic growth across LinkedIn, X, Instagram, TikTok, Reddit, and YouTube
• Develop content strategies that complement paid acquisition
• Test hooks and messaging organically before scaling through paid channels
• Grow brand visibility, engagement, inbound demand, and community traction
• Conversion & Growth Optimization
• Monitor acquisition performance and identify funnel bottlenecks
• Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies
• Improve CPL, CPA, CVR, ROAS, pipeline, and revenue contribution
• Identify new channels and growth opportunities through continuous experimentation
• Analytics & Attribution
• Manage GA4, Google Tag Manager, pixels, conversion tracking, and UTMs
• Track performance across paid and organic channels
• Build clear growth dashboards and performance reports
• Translate data into actionable recommendations for leadership
• Cross-Functional Execution
• Align campaigns with sales, pipeline, and revenue goals
• Collaborate with designers, content creators, sales, and leadership
• Improve landing pages, messaging, creatives, and conversion paths

Requirements

• 3+ years of hands-on Growth Marketing or Performance Marketing experience
• Strong experience with Google Ads, Meta Ads, and LinkedIn Ads
• Experience with additional channels such as TikTok, YouTube, Reddit, or X
• Proven ability to generate qualified leads, pipeline, and measurable revenue
• Strong knowledge of PPC, funnels, audience segmentation, attribution, and conversion optimization
• Hands-on experience with GA4 and Google Tag Manager
• Strong conversion-focused copywriting and messaging skills
• Ability to independently launch, optimize, and scale campaigns
• Strong analytical mindset with an experimentation-first approach

Nice to Have

• Organic social or content-led growth experience
• HubSpot, Salesforce, or Marketo experience
• Experience managing multiple accounts or significant ad budgets
• Canva or Adobe Creative Suite familiarity
• Google Ads or Meta certifications
• What Success Looks Like
• Lower and more efficient CPL and CPA
• Improved ROAS and conversion rates
• Consistent qualified pipeline generation
• Stronger organic reach and inbound demand
• Successful scaling of winning campaigns
• Accurate attribution and performance reporting
• Clear marketing contribution to revenue

About the Company

Why Join?

• Fully remote opportunity
• Ownership across paid + organic growth
• Direct impact on pipeline and revenue
• Freedom to test new channels, creatives, and growth strategies
• High autonomy in an execution-focused environment
• Opportunity to build and scale a true multi-channel acquisition engine

Additional Information

• Application Review
• Spark Hire Intro Video
• Growth Marketing Interview
• Campaign/Performance Deep Dive
• Client Interview
• Offer & Onboarding
• What Happens After You Apply

Qualified candidates will receive a Spark Hire invitation to complete a short Intro Video. This allows us to learn more about your growth marketing experience, communication style, and campaigns you’ve personally managed.

Please check your inbox and spam/junk folder for the invitation.

Apply Now

If you’re a hands-on growth marketer who understands paid acquisition, organic growth, funnels, analytics, and experimentation — and can turn marketing spend into qualified pipeline and revenue — we’d love to hear from you.

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