Job Overview

Job Type

Full Time

Pay

PLN 10,000 – 15,000 (monthly)

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Job description

Salary:: PLN 10,000 - 15,000 per month
Location:: Poland
Work arrangement:: On-site

Role Summary

Code & Pepper is a software development company specializing in building and scaling digital products for fintech, healthtech, and other technology companies. We help startups and established businesses build reliable software with experienced engineering teams.

You own our entire organic growth function - content strategy, SEO, GEO (AI-search visibility), the publishing process, conversion, and the analytics behind it and you produce the core content yourself. You set the strategy and your own briefs, keep the cadence steady, coordinate technical changes with engineering, and are accountable for content that ships, ranks, and converts.

Responsibilities

Strategy: Collaborate with a SEO specialist todefine SEO, GEO, and content strategy and topic/keyword priorities - set your own briefs
Cadence: Own the content calendar and enforce a consistent, steady publishing cadence
Process: Run the draft → review → publish tracking process so content flows reliably without chasing
GEO / AI search: Optimize for visibility in AI/LLM search answers (ChatGPT, Perplexity, Google AI), not just classic rankings
Technical SEO: Coordinate technical SEO changes with the dev team (URL structure, hub pages, staging, on-page)
Conversion & analytics: Own conversion optimization and organic analytics - CTAs and lead capture, GA4, Search Console and reporting on what shipped and what it produced
Link building: Oversee link-building and outreach execution

Requirements

Proven ownership of an SEO/content function — running the process and being accountable for results, not just producing to briefs
Excellent written English (near-native or native) with a strong portfolio of long-form B2B technology / software-development writing - you’ll write the core content
Strong SEO knowledge - keyword research, on-page, content structure and the judgment to set strategy, not just follow it
Comfort with analytics (GA4, Search Console) and using data to prioritize
Ability to own a process end to end and coordinate across engineering and marketing to get work shipped
Self-directed and reliable against deadlines - owns outcomes without being chased

Nice to have

Experience writing about fintech, healthtech, AI, or SaaS, and technical fluency (engineering teams, APIs, product development).
Experience with GEO / AI-search optimization and conversion-rate optimization
Understanding of content-marketing funnels and conversion copywriting