GoHighLevel Marketing Operations Specialist

Role Summary

GoHighLevel Marketing Operations Specialist – CRM, Email & Social Media

Full-Time | Remote | U.S. Business Hours (PST Preferred)

At Pavago , one of our clients is hiring a GoHighLevel Marketing Operations Specialist to manage day-to-day marketing execution, CRM workflows, email campaigns, social media, and operational coordination.

This is a hands-on execution role — not a strategy-only position. You’ll work directly inside GoHighLevel (GHL) to manage automations, pipelines, nurture sequences, and lead follow-ups while also supporting content, social media, and broader business operations.

If you’re highly organized, comfortable with marketing technology, and know how to keep CRM + marketing + operational workflows running smoothly, this role is a strong fit.

Create and edit

• Short-form videos
• Social media clips
• Graphics
• Marketing assets

Use tools such as

• Canva
• Veed
• Opus Clips

Experience in one or more of the following

• Marketing Operations
• Marketing Coordination
• Executive Assistance
• Operations Support
• Virtual Assistance
• Hands-on GoHighLevel (GHL) experience

Experience with

• CRM management
• Marketing automation
• Email campaigns
• Lead nurturing and follow-ups

Responsibilities

GoHighLevel CRM & Marketing Automation

Build, manage, and optimize workflows inside GoHighLevel (GHL)

Create and maintain

• CRM automations
• Nurture sequences
• Email campaigns
• Follow-up workflows
• Lead pipelines
• Maintain clean and accurate contact and pipeline records
• Ensure leads and customers receive timely communication
• Monitor workflows for errors, missed follow-ups, or automation gaps
• Support funnels and outreach campaigns from setup through execution
• Email Marketing & Lead Nurturing
• Build and execute email campaigns within GoHighLevel
• Manage automated lead nurture and follow-up sequences
• Organize audience and contact data
• Monitor campaign execution and engagement
• Ensure leads move through the appropriate CRM stages
• Improve follow-up consistency across marketing and sales workflows
• Social Media & Content Execution

Create, schedule, and publish content across

• LinkedIn
• Facebook
• Instagram
• Online communities
• Manage comments, DMs, and community engagement
• Maintain consistent brand messaging across channels
• Track engagement and maintain performance reports
• Support promotional and advertising campaign execution
• Content Creation & Digital Assets

Format and organize

• Guides
• Scripts
• Workbooks
• Program materials
• Maintain consistent branding and organization across digital assets
• Operational & Executive Support
• Coordinate calendars, scheduling, and day-to-day operational workflows
• Maintain task trackers, project workflows, and documentation
• Support leadership with execution and follow-through
• Keep files, records, and communication systems organized
• Identify workflow gaps and recommend practical improvements
• Program & Membership Operations
• Maintain digital program and membership materials
• Support participant onboarding and communication
• Track member progress and follow-ups
• Troubleshoot minor platform and workflow issues
• Ensure participant and membership processes run smoothly
• Lead Generation & Research
• Research Ideal Client Profiles (ICPs)
• Build prospect lists and outreach databases
• Support lead generation and outreach campaigns
• Assist with basic website updates and account setup
• Conduct operational and marketing research
• Compile structured reports and insights for leadership
• Required Experience & Skills

Requirements

Strong proficiency with

• Google Workspace
• Google Sheets
• Google Calendar
• Google Drive
• Experience with social platforms including LinkedIn, Facebook, and Instagram
• Familiarity with content tools such as Canva, Veed, or Opus Clips
• Strong written English communication
• Excellent organization and multitasking skills
• Ability to work independently with minimal supervision
• Availability during U.S. PST business hours

Nice to Have

• Experience supporting founders, coaches, or entrepreneurial businesses
• Community or membership management experience
• Experience building funnels and lead nurturing systems

Familiarity with

• Slack
• ClickUp
• Notion
• Airtable
• HubSpot
• Experience improving CRM or marketing automation workflows
• What Makes You a Strong Fit
• You’re highly execution-oriented and dependable
• You have real hands-on experience working inside GoHighLevel
• You naturally keep CRMs, workflows, and documentation organized
• You proactively identify missed follow-ups and process gaps
• You’re comfortable balancing marketing, operations, content, and communication
• You communicate clearly and professionally
• You thrive in fast-moving environments where priorities can change quickly
• What a Typical Day Looks Like
• You may start by reviewing GoHighLevel pipelines and automations to make sure leads and follow-ups are moving correctly. From there, you could build an email campaign, update CRM records, schedule social content, and respond to community messages.
• Throughout the day, you may edit short-form content, support participant onboarding, conduct prospect research, organize operational tasks, and coordinate with leadership on priorities.
• In short: you keep GoHighLevel, marketing campaigns, content, CRM workflows, and operational execution organized and moving every day.
• Key Metrics for Success
• Clean and accurate GoHighLevel CRM data
• Reliable execution of workflows and automations
• Zero missed lead or customer follow-ups
• Consistent and timely email and social media execution
• Strong engagement and responsive communication
• Organized program and digital assets
• Accurate pipeline tracking
• Reliable completion of operational priorities
• Why This Role Stands Out
• Hands-on ownership of GoHighLevel and marketing automation
• Exposure to CRM, email marketing, social media, and operations
• Direct collaboration with leadership
• Opportunity to build and improve automated marketing workflows
• Fast-paced, fully remote environment
• Growth opportunities into Marketing Operations, CRM Management, Automation, or Operations Leadership

About the Company

Work directly with leadership in a highly visible role.

Operate at the forefront of AI, marketing, and automation.

Gain exposure across content, growth, outreach, events, and operations.

Significant ownership and creative freedom.

Opportunity to build systems that directly impact business growth.

Fully remote work environment.

Additional Information

• Initial Application Review
• Spark Hire Intro Video
• Marketing & Operations Interview
• Practical Task – GoHighLevel Workflow or Content Exercise
• Final Interview
• Offer & Onboarding
• Apply Now

If you have hands-on GoHighLevel experience , enjoy building CRM and marketing automation workflows, and can balance content, communication, and operational execution, we’d love to hear from you.

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