Ecommerce Manager

Role Summary

• Ecommerce Manager (Shopify, CRO, Meta & Google Ads) – Remote | AEST Hours
• Position Type: Full-Time, Remote
• Working Hours: AEST Business Hours

At Pavago , one of our clients is hiring an Ecommerce Manager to own and grow the entire ecommerce engine for a fast-growing brand.

This is not simply a paid media role.

• You’ll take ownership across the complete ecommerce customer journey:
• Shopify store performance
• Conversion Rate Optimization (CRO)
• Meta Ads & Google Ads
• Customer acquisition
• Retention & Klaviyo
• Creative performance
• Technical SEO
• Merchandising
• Analytics & customer insights

Success will be measured by overall ecommerce growth — including revenue, conversion rate, AOV, LTV, retention, ROAS, and profitability — rather than advertising metrics alone.

You’ll work directly with company leadership and collaborate with creative and development resources to identify opportunities, execute improvements, and continuously optimize the customer journey.

Identify growth opportunities across

• Acquisition
• Conversion
• Retention
• Merchandising
• Customer experience
• Analyze customer behavior and performance data to identify bottlenecks

Develop initiatives to improve

• Revenue
• Conversion rate
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Repeat purchase rate
• Translate data into clear growth initiatives and recommendations for leadership
• Shopify Store Optimization & CRO
• Own ongoing optimization of the Shopify storefront

Improve

• Product pages
• Collection pages
• Landing pages
• Navigation
• Merchandising
• Checkout flows
• Identify and eliminate friction across desktop and mobile experiences
• Implement theme-level Shopify improvements where appropriate
• Partner with developers on more advanced functionality and website enhancements
• Build and execute structured CRO initiatives

Test and optimize

• Offers
• Bundles
• Upsells
• Cross-sells
• Product presentation
• Purchase flows
• Use behavioral data to continuously improve user experience and conversion
• Meta Ads & Google Ads

Own and optimize paid acquisition across

• Meta Ads
• Google Search
• Google Shopping
• Performance Max

Maintaining accurate

• Pixels
• Conversion APIs
• Event tracking
• Attribution
• Creative Strategy & Performance

You won’t be expected to personally produce every creative asset, but you will actively influence what gets created.

Analyze creative performance across paid advertising and onsite experiences

Identify winning

• Hooks
• Messaging angles
• Offers
• Customer motivations
• Creative concepts
• Develop structured creative testing hypotheses

Provide data-backed recommendations to

• Designers
• Copywriters
• Content creators
• Help the creative team understand what is working, why it is working, and what should be tested next
• Retention Marketing & Klaviyo
• Own performance analysis and optimization of retention marketing

Manage Klaviyo

• Segmentation
• Lifecycle campaigns
• Automated flows
• Retention initiatives

Optimize

• Welcome flows
• Abandoned cart
• Browse abandonment
• Post-purchase
• Win-back campaigns

Identify opportunities to increase

• Repeat purchases
• Customer retention
• LTV
• Email-attributed revenue
• Improve email engagement and deliverability
• Technical SEO & Organic Growth
• Conduct technical SEO audits and implement improvements

Manage and optimize

• Indexing
• Crawlability
• Schema markup
• Structured data
• Metadata
• Internal linking
• Site architecture
• Monitor website health and organic search performance
• Identify opportunities to increase organic traffic and search visibility
• Collaborate with content and development resources where needed
• Analytics & Customer Insights

Use tools such as

• GA4
• Shopify Analytics
• Hotjar
• Microsoft Clarity
• Lucky Orange or similar behavioral analytics tools

Strong hands-on experience with Google Ads , including

• Search
• Shopping
• Performance Max
• Proven experience owning the full ecommerce funnel from acquisition through conversion and retention
• Strong hands-on Shopify experience

Experience improving

• Storefront performance
• Merchandising
• Product pages
• Collection pages
• Landing pages
• Checkout experiences
• Demonstrated success with Conversion Rate Optimization (CRO)

Experience optimizing

• Offers
• Bundles
• Upsells
• Cross-sells
• Purchase flows

Experience with behavioral analytics platforms such as

• Hotjar
• Microsoft Clarity
• Lucky Orange
• Experience developing creative testing strategies

Growth opportunities into

• Senior Ecommerce Manager
• Head of Ecommerce
• Ecommerce Growth Lead
• Director of Ecommerce

Responsibilities

Ecommerce Growth & Store Performance

Own overall ecommerce performance and the end-to-end customer journey

Responsibilities include

• Developing campaign structures and audience strategies
• Building prospecting and retargeting campaigns
• Creating custom and lookalike audiences
• Managing campaign budgets and channel allocation
• Uploading and managing creative assets from the creative team
• Testing campaigns and scaling successful approaches
• Improving ROAS while reducing CPA and CAC

You’ll

• Analyze acquisition, conversion, retention, and customer behavior
• Identify funnel drop-offs and conversion friction
• Monitor customer acquisition and lifetime value metrics
• Evaluate channel and campaign profitability
• Deliver monthly performance reporting
• Turn data into actionable growth recommendations and execution plans
• What Makes You a Strong Fit

You may spend your day

• Reviewing revenue and ecommerce performance
• Analyzing Shopify and customer behavior data
• Identifying conversion bottlenecks
• Optimizing product and landing pages
• Reviewing Meta and Google Ads performance
• Adjusting acquisition budgets and campaigns
• Evaluating creative performance and developing new testing hypotheses
• Improving Klaviyo flows and customer segmentation
• Reviewing retention and repeat purchase performance
• Implementing CRO and merchandising improvements
• Monitoring technical SEO
• Collaborating with designers and developers
• Presenting growth opportunities to leadership

In short: You own the ecommerce growth engine across acquisition → conversion → retention → customer lifetime value .

• Key Metrics for Success
• Ecommerce revenue growth
• Website conversion rate
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Customer retention and repeat purchase rate
• ROAS and MER
• CPA and CAC
• Email-attributed revenue
• Organic traffic and search visibility
• CRO experiment performance
• Merchandising performance
• Quality and accuracy of reporting
• Successful execution of growth initiatives
• Why This Role Stands Out
• Full ownership of the ecommerce growth engine
• Impact beyond paid advertising alone
• Hands-on ownership across Shopify, CRO, acquisition, retention, and analytics
• Direct collaboration with company leadership
• Opportunity to influence creative strategy using real performance data
• Ability to shape the customer journey from first click through repeat purchase
• High autonomy and measurable business impact
• Fully remote environment

Requirements

You

• Understand ecommerce as an interconnected growth system rather than separate marketing channels
• Think beyond traffic acquisition and advertising
• Understand the full journey from ad → store → purchase → repeat customer
• Are highly analytical and comfortable making decisions from data
• Can identify and solve conversion and retention problems
• Move comfortably between strategy and hands-on execution
• Understand how creative performance affects acquisition and conversion
• Can collaborate effectively with designers, developers, copywriters, and leadership
• Focus on revenue and measurable business outcomes
• Required Experience & Skills
• 3+ years of experience driving growth for ecommerce or DTC brands
• Strong hands-on experience managing Meta Ads for ecommerce

Strong understanding of ecommerce metrics

• ROAS
• MER
• CPA
• CAC
• AOV
• LTV
• Conversion Rate
• Retention Rate
• Hands-on Klaviyo experience
• Strong understanding of lifecycle marketing, segmentation, automated flows, and retention
• Strong technical SEO knowledge
• Experience using GA4 and ecommerce analytics tools
• Excellent written and verbal English
• Ability to work independently and make data-driven recommendations

Nice to Have

• Shopify Liquid experience
• HTML, CSS, or JavaScript knowledge
• Google Tag Manager experience
• Strong ecommerce UX knowledge
• Experience with A/B testing and experimentation platforms
• Experience with DTC consumer brands
• Understanding of AI search optimization and LLM-driven product discovery
• What a Typical Day Looks Like

About the Company

Work directly with leadership in a highly visible role.

Operate at the forefront of AI, marketing, and automation.

Gain exposure across content, growth, outreach, events, and operations.

Significant ownership and creative freedom.

Opportunity to build systems that directly impact business growth.

Fully remote work environment.

Additional Information

• Initial Phone Screening
• Spark Hire Intro Video
• Recruiter Interview
• Client Interview
• Final Decision & Offer
• Apply Now

If you have strong Shopify, CRO, Meta Ads, Google Ads, Klaviyo, retention, and ecommerce analytics experience and know how to improve the entire customer journey — not just paid acquisition — we’d love to hear from you.

• This is a high-ownership opportunity to drive growth across:
• Acquisition → Conversion → AOV → Retention → LTV → Revenue
• #EcommerceManager #Shopify #Ecommerce #DTC #CRO #MetaAds #GoogleAds #Klaviyo #PerformanceMarketing #EcommerceGrowth #DigitalMarketing #RemoteJobs