Distributor Partner Manager

Role Summary

RB`S STRATEGY, MERCHANDISING STANDARDS

• Coordinates meetings with DP to explain and implement Red Bull business strategies and initiatives
• Develops communication process to ensure proper alignment and understanding of strategies and goals
• Implements systems to track and benchmark DPs against key initiatives/goals
• Ensures DPs fully understand and execute RB merchandising standards

Assists in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.)

Ensures DPs implement tracking system to gage execution effectiveness

Ensures DPs implement tracking system to gage execution effectiveness.

BUSINESS PLAN

Develops with the DP the annual business plans with regards to organization requirements, distribution, volume, investments, and KPIs

Secures agreement on necessary subjects and implements monthly scorecard to review progress (distribution build-up by month/channel, organization build-up by month/channel, sales forecast by month/channel…)

• Consistently communicates with ownership and top management to guarantee alignment
• Establishes POS allocation by distributor
• Coordinates with Business Unit office personnel to issue on-going updates against allocation
• Keeps DP abreast of any new POS items and applicable allocation/timing

BUSINESS INTELLIGENCE

• Maintains strong working knowledge of all relevant Red Bull systems
• Proactively uses Out-of-Stock and DSD inventory analysis to ensure proper S&OP
• Holds DPs accountable for data submission into RB systems to ensure accurate and timely informatio

Responsibilities

DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT

• Thorough working knowledge of distributors internal systems and structure
• Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers)
• Clear understanding of the person responsible and accountable for tasks or programs within distributorship
• MISC
• Share and enforce guidelines with regards to RB’s inventory policy
• Provide on-going feedback to NDM relative to DP performance against objectives and KPIs
• Develops working knowledge of geographic and demographic areas in assigned region
• Develops expertise with regards to product competition and distributor competition in assigned

Communicates regularly and works effectively with all BU sales team (On-Premise, key accounts, NT) and marketing people to secure full alignment of the BU goals with the DP

Requirements

• Bachelor’s degree and a valid driver’s license required
• Minimum of 5 years of sales experience in the consumer goods industry
• Proven track record of achieving or exceeding sales targets
• Experience working with distributors and/or suppliers
• Demonstrated experience leading and managing teams
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
• At least 3 years of experience managing distribution partners
• Strong ability to develop and execute sales and trade marketing strategies
• Solid understanding of consumer marketing principles
• Strong analytical and numerical skills
• Strong team player with excellent interpersonal skills

About the Company

The Distributor Partner Manager’s (DPM) main priority is executing the assigned region´s annual business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through the DP, with the support areas in the company. Key responsibilities include: communicating strategic priorities to DP’s steak holders; driving and managing key RB initiatives in the assigned region; ensuring implementation of merchandising standards; developing systems to track and measure KPI execution; monitoring sales/POS progress against business plans; and coaching DP to produce execution excellence.