Digital Marketing Specialist

Role Summary

1. Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing

• Position Type: Full-Time, Remote
• Working Hours: U.S. Business Hours

At Pavago , one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.

Manage campaigns across

1. Search
2. Display
3. Remarketing
4. Conduct keyword research and structure campaigns for performance
5. Write and test high-converting ad copy

Optimize key metrics

CPC

CTR

Conversions

ROAS

Manage budgets, bidding strategies, and targeting

Identify and implement performance improvements

1. Social Media Execution & Engagement

Manage engagement across

1. Instagram
2. Facebook
3. LinkedIn
4. Respond to comments, DMs, and audience interactions

Support

Content scheduling

Caption writing

Post optimization

Monitor engagement metrics and audience growth

1. SEO & Organic Growth

Conduct keyword research using tools like

SEMrush

Optimize

1. Metadata
2. Content
3. Internal linking
4. Support technical SEO improvements

Track

Keyword rankings

Organic traffic

Identify content gaps and growth opportunities

1. Reporting & Performance Tracking

Track performance across

1. Paid campaigns
2. Social channels
3. Organic traffic

Analyze data using

Google Analytics 4

Prepare reports with

1. Insights
2. Recommendations
3. Maintain clean documentation of campaign updates and changes
4. What Makes You a Strong Fit
5. You are execution-focused — you actually run campaigns
6. You make decisions based on data, not assumptions
7. You’re comfortable managing multiple campaigns simultaneously
8. You continuously test, iterate, and improve performance

You balance

1. Performance metrics
2. Creative execution
3. Requirements (Must-Have)

3+ years of hands-on experience managing

Google Ads campaigns

3+ years managing social media platforms

Proven SEO experience using

SEMrush, Ahrefs, or similar tools

Strong understanding of

1. CPC
2. CTR
3. Conversions
4. ROAS

Experience with

1. Google Analytics 4
2. Strong written communication and copywriting skills
3. Ability to work independently in a remote environment

Background in

1. E-commerce
2. SaaS
3. B2B Marketing

Experience with

1. A/B testing frameworks
2. Conversion rate optimization
3. Familiarity with content marketing workflows
4. Tools & Platforms
5. Google Ads
6. Google Analytics 4
7. SEMrush / Ahrefs
8. Social media platforms (Instagram, Facebook, LinkedIn)
9. Reporting & analytics tools
10. What a Typical Day Looks Like
11. Review campaign performance and key metrics
12. Optimize Google Ads campaigns and creatives
13. Respond to social media engagement and interactions
14. Update SEO content and keyword strategies
15. Analyze data and identify optimization opportunities
16. Prepare reports and recommendations

In short

You continuously improve traffic, engagement, and conversions across paid and organic channels.

1. Key Metrics for Success (KPIs)
2. Improved Google Ads performance (CPC, CTR, ROAS)
3. Growth in social media engagement and audience activity
4. Increased organic traffic and keyword rankings
5. Accuracy and clarity of reporting
6. Consistent campaign optimization and improvement
7. Why This Role Stands Out
8. True multi-channel ownership (paid + social + SEO)
9. Execution-focused role with measurable impact
10. Opportunity to work across multiple growth channels
11. Performance-driven environment with clear accountability

Growth opportunities into

Performance Marketing Manager

Growth Lead

If you

1. Enjoy running campaigns and improving performance
2. Think in terms of metrics and optimization
3. Like working across paid, social, and SEO channels
4. Want a role with real impact on growth

This is a strong opportunity to step into a high-impact digital marketing role.

Responsibilities

You will

1. Run and scale Google Ads campaigns
2. Manage social media engagement and content execution
3. Improve SEO and organic visibility
4. Continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

1. Google Ads & Paid Search (Primary Focus)

Requirements

Nice to Have

Experience managing multiple client accounts

About the Company

Work directly with leadership in a highly visible role.

Operate at the forefront of AI, marketing, and automation.

Gain exposure across content, growth, outreach, events, and operations.

Significant ownership and creative freedom.

Opportunity to build systems that directly impact business growth.

Fully remote work environment.

Additional Information

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding
• Apply Now