Working student/part-time employee Strategic Marketing & Content

Role Summary

What awaits you with us

Support in the implementation of external customer projects in the area of marketing, incl.

• Carrying out various marketing-relevant analyzes (current analysis, competition analysis, target group analysis, market potential analysis, etc.)
• Development of marketing strategies for companies, business areas or individual products
• Implementation of marketing strategies via concrete, channel-specific measures and KPI tracking

Independent optimization of mpcg’s brand presence, incl.

• Analysis and optimization of existing and creation of new marketing content to improve brand presence
• Continuous development of our website (including content, SEO, etc.)
• Development and implementation of content strategies
• Creation of appealing and target group-oriented content for various communication channels

Responsibilities

What you will find with us

Interdisciplinary work, respect and team spirit are our top priority. We are a dynamic team and have a lot of fun working together on exciting projects with exciting challenges. With us, every employee is given a lot of personal responsibility and thus the opportunity to exploit their full growth potential - of course always with the technical support of our experts. This means we guarantee all employees a steep learning curve. At mpcg we also live an open feedback culture with proactive reflection and feedback loops in order to best promote personal and professional development.

Requirements

What you should bring

• You are currently studying or have already completed a master's degree in marketing, communications (or related areas).
• You already have relevant internships and experience in the area of marketing & content
• You have a talent for writing texts, posts and other content formats and can quickly understand complex content and present it in an understandable and appealing way
• You can quickly familiarize yourself with new topics and prepare them in a variety of ways - we have a very wide range of topics!
• You have a strategic mind and can empathize with the target group of your content and address them in a focused manner
• You have a strong feel for language and text and can develop creative solutions
• You work proactively, contribute your own ideas and have a high degree of independence
• You enjoy working in a team, are adaptable and can express your thoughts clearly and convincingly
• You are fluent in spoken and written German (ideally C2)

Benefits

• A lot of personal responsibility
• Very strong feedback culture to ensure a steep learning curve
• Further training opportunities
• Flexible working hours
• Great team spirit with flat hierarchies and lots of fun
• Appropriate compensation
• free drinks
• Subsidy for public transport
• Corporate events
• Don't hesitate and apply to us!
• By the way, we save you the trouble of writing a cover letter/letter of motivation!
• Simply send us your CV, your possible period of employment and meaningful references.
• Find more English Speaking Jobs in Germany on Arbeitnow

About the Company

We are mpcg, a management consultancy in the heart of Cologne. We bring transformation into companies and stay until it works.

With us, senior experts who have known medium-sized companies and corporations for decades from management responsibility work with a generation for whom digitalization and AI are a natural tool. Both sides learn from each other, every day.

What this means for you: You take on responsibility early on, see the results of your work directly and develop professionally in the direction that interests you.

Our claim is called “Leading Transformation”. We lead companies through change and are measured by the results. If that's how you want to work, you're a good fit for us