Specialist l – Market Research and CMI

Role Summary

About the vacancy

We are looking for a Market Research Specialist with a highly analytical profile to play a fundamental role in conducting and developing strategic market research projects. If you are passionate about translating complex data into actionable insights and have the robust background to guide decision-making in a high-performance corporate environment, this position is for you. You will work from end to end, connecting research methodologies with business strategy, directly influencing multiple stakeholders.

Responsibilities

• Lead end-to-end quantitative and qualitative research projects, from briefing to presentation of results;
• Conduct and evolve continuous and ad hoc studies, such as: Net Promoter Score (NPS), Brand Health Survey, Hidden Shopper, Concept Testing and Market Segmentation;
• Structuring the research design, developing complex quantitative questionnaires and in-depth qualitative scripts;
• Apply Artificial Intelligence for optimization, analysis and generation of insights from large volumes of research data;
• Ensure the processing, tabulation and quality of collected data;

Act as a consultative partner (Insights Business Partner), facilitating communication and alignment with multiple areas and stakeholders in the construction of data-based strategies.

Requirements

Technical Requirements

• Solid experience in conducting market research projects (research institutes or end customers in large companies);
• Practical and theoretical mastery of Quantitative and Qualitative research methodologies;
• Proven experience with Web Survey tools and online panel management;
• Advanced knowledge in tabulation and data processing;
• Advanced English;

Mastery of the Office Package (especially Excel for data analysis and PowerPoint for storytelling and creating high-impact executive presentations).

• Differences
• Academic training in Statistics;
• Proficiency in statistical software, such as IBM SPSS;
• Practical experience in creating and using Synthetic Personas;

Previous experience in technological transition environments and integration of data methodologies.

• Behavioral Profile
• Communication and Influence: Excellent communication skills, knowing how to adapt technical language for clear and engaging executive presentations;
• Strategic and Business Vision: Ability to connect research findings with the company's KPIs and objectives;
• Autonomy and Protagonism: “hands-on” profile, capable of managing multiple simultaneous projects with a high level of independence and sense of urgency;

Resilience and Adaptability: Emotional intelligence to deal with route changes, navigate complex scenarios and engage peer areas collaboratively.

Solid experience in conducting market research projects (research institutes or end customers in large companies). Practical and theoretical mastery of Quantitative and Qualitative research methodologies. Proven experience with Web Survey tools and online panel management. Advanced knowledge in tabulation and data processing. Advanced English. Mastery of the Office Package (especially Excel for data analysis and PowerPoint for storytelling and creating high-impact executive presentations).

Benefits

Serasa Experian is much more than you imagine. With the purpose of creating a better future, expanding opportunities for people and companies, in Brazil we have more than 4 thousand people who work in different teams and specialties. Here, each knowledge and diversity complements each other and you can work on what you love most. We are committed to building an inclusive culture and an environment in which people can balance their careers with their personal commitments and interests, valuing well-being.

We are very dedicated to being one of the best and most innovative companies to work for in the country, enabling incredible experiences and careers for our people. Our strong people-first approach is recognized externally through several market certifications: we were awarded by Great Place To Work™ in 24 countries and by the international Top Employers certification, in addition to being recognized as one of the best companies for young professionals and having a 4.6 rating on Glassdoor. Each recognition shows us that we are on the right path, providing an increasingly better work environment for our talents.

• Experian Careers - Creating a better tomorrow together
• Find out what its like to work for Experian by clicking here

About the Company

Serasa Experian is the first and largest Datatech in Brazil. Leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people realize their dreams and companies of all sizes and segments to prosper.

We have 22,000 people operating in 32 countries and every day we are investing in new technologies, talented professionals and innovation to help every client maximize every opportunity. With corporate headquarters in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is part of the FTSE 100 index.