Social Media & Email Marketing Manager

Role Summary

Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia. They operate with a small, agile team that highly values initiative, accuracy, and leveraging modern AI tools to work smarter.

They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement. This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.

Responsibilities

• Social Media & Community Management
• Plan and maintain organic content calendars for Facebook and Instagram
• Write, create, and schedule engaging organic social media posts
• Manage all day-to-day operations within Meta Business Suite
• Prepare eye-catching graphics and creative assets using Canva and AI tools
• Monitor and respond promptly to routine social media comments and messages
• Email Marketing & Automation
• Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches
• Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences
• Segment customer lists effectively based on engagement behaviour and purchase history
• Personalise email content for varied customer cohorts to boost conversion
• Conduct systematic A/B testing across subject lines, body content, offers, and send times
• Strategy, Analytics & AI Integration
• Monitor performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue
• Recommend actionable campaign improvements using performance data insights
• Support paid Meta campaigns through target audience research, creative preparation, and performance reporting
• Conduct regular competitor analysis, trend research, and content ideation
• Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output

Requirements

• Minimum 5 years of experience in social media management or email marketing within retail or e-commerce
• Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts
• Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting
• Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude
• High level of written English communication proficiency
• Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies
• Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection
• Nice-to-Have Skills
• Prior experience in the garden decor, home, or wholesale e-commerce spaces
• Hands-on exposure to assisting with paid Meta advertising setup and creative preparation
• Practical experience writing custom AI prompts to streamline copy and design workflows

Benefits

• Permanent work-from-home set-up
• Dayshift (Australian Eastern Standard Time business hours)
• Full-time job
• HMO (STAFF only)
• Annual leave
• 13-month pay
• With Government mandated benefits