Senior Tracking Specialist (m/w/d)

Role Summary

We transform meaningful moments into wonderful memories.

celebrate is a brand group with the mission to transform beautiful moments into lasting memories throughout Europe: with high-quality paper goods, photo products and special gift items.

We are looking for a Senior Tracking Specialist (m/f/d) who will take end-to-end responsibility for our tracking infrastructure, restore trust in our data and build a governance level that enables our teams to work based on a reliable measurement framework. You establish a central tracking function within our data intelligence unit and connect data analytics with marketing, product and portfolio. The role is remote-first within Germany and reports to our Head of Data.

End-to-end responsibility for our tracking stack across GA4, server-side GTM, Amplitude and marketing tools, including audit, stabilization and consent gating

Build tracking governance — event definitions, naming conventions, tracking plans and change logs — to replace the previous agency-led setup with scalable internal ownership

Rollout and enablement of Amplitude as a product analytics platform so that teams can define reliable OKR metrics and launch new features with clean tracking

Development of automated tracking monitoring for the early detection of data quality problems and failures, including translation of technical findings into clear business impact for stakeholders from marketing, product and engineering

Email

Requirements

Tech stack

• GA4
• Google Tag Manager (client-side & server-side)
• Amplitude
• Google Ads
• Meta, TikTok, Pinterest (Ads tracking)
• BigQuery

Several years of practical experience with GA4 and GTM (client-side and server-side), ideally in a high-growth e-commerce environment with complex purchase funnels

• Deep expertise in tracking plan development, GDPR/consent management and debugging attribution and conversion setups across multiple marketing channels
• Professional English; Experience managing external agency relationships and tracking SLAs is a strong asset
• Your mindset
• Ownership-driven - You document what you find, stick with it until it's solved, and close open issues — because no one else will in a messy data landscape.
• Clarity in communication – You explain tracking incidents and data quality issues in a way that stakeholders actually understand, turning technical complexity into actionable business insights.
• Structured Builder – You enjoy turning ambiguity into governance — building naming conventions, change logs and monitoring systems that make firefighting the exception instead of the rule.

About celebrate company

celebrate company is a group of six brands: Atelier Rosemood, celebrate apps, celebrate digital printing, faireparterie, kartenmacherei and mintkind. Together we operate e-commerce shops, production facilities and other digital services across Europe, all with the same goal: turning meaningful moments into wonderful memories. Our culture is based on a growth mindset, open feedback and flexibility. This is how we take responsibility, courageously test new things and develop together.

Benefits

• We value flexibility: Flexible remote work, part-time options, modern hardware (Macbooks), collaborative office spaces (Flex Desks)
• We welcome New Work: agile working methods, fair pay, competence and leadership models
• We want you to be well: Nilo.health, corporate benefits, JobRad, workations, sabbaticals, 30 days of paid vacation as well as your personal benefit of your choice: Wellpass, Hansefit or the DB job ticket
• We want to grow with you: internal training, coaching, regular feedback and growth processes, flexible external learning opportunities
• We are a team: office breakfast and lunch, (voluntary) events, remote team building, office dogs, and exclusive Family & Friends discounts

Additional Information

We look forward to meeting you! Apply now using our online application form. No CV at hand? A link to your Linkedin profile in your application is also sufficient for us.

If you have any further questions, please contact Mario (Talent Acquisition Manager) directly.