Senior PR KOL Specialist

Role Summary

We are seeking an experienced and self-driven Senior KOL Relations Specialist to join our team. This is a high-impact opportunity for a seasoned PR professional who can hit the ground running — building and managing KOL relationships, leading event activations, and navigating communications in the fast-paced crypto industry.

In this role, you will take ownership of KOL partnerships end-to-end — from identifying and engaging high-impact influencers to leading event coordination and managing sensitive communications with composure. As a key representative of our brand, you will ensure smooth collaboration and maintain strong public perception across KOL-facing initiatives.

If you are a proactive, confident communicator with a proven track record in influencer relations and a readiness to contribute from day one, we would love to hear from you!

Responsibilities

• Identify, engage, and manage relationships with high-impact KOLs aligned with brand values and business objectives.
• Lead end-to-end KOL event planning and execution, including brand activations, networking events, and partnership meetings.
• Serve as the primary liaison between the company and KOLs, ensuring timely, professional, and relationship-driven communication.
• Manage crisis communications involving KOLs, acting as a calm and strategic point of contact during sensitive situations.
• Develop and deliver structured reporting on KOL performance, campaign impact, and public sentiment trends.
• Partner with cross-functional teams (Marketing, Growth, Compliance) to align KOL strategies with broader PR and business goals.
• Represent the company professionally at industry events, media engagements, and KOL-facing activities.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• 5+ years of experience in KOL/influencer relations, PR, or partnerships, preferably within tech, fintech, or consumer brands.
• Proven track record of independently managing KOL portfolios from sourcing to activation — able to hit the ground running with minimal onboarding.
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• Exceptional interpersonal and relationship-building skills, with confidence in engaging high-profile individuals and managing sensitive conversations.
• Polished, presentable, and comfortable representing the brand at external events and on-camera engagements.
• Strong crisis management instincts — able to navigate sensitive situations with composure and sound judgment.
• Proactive, detail-oriented, and thrive in a fast-paced, high-autonomy environment.
• Knowledge of or interest in crypto/blockchain is a plus but not mandatory.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
• Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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