Senior Marketing Manager:in B2B-Software (m/w/d)

Role Summary

Hanover | Full time, 35-40 hours | on site | permanent | Start as soon as possible

ContextWork has been developing innovative business solutions in the heart of Hanover for over two decades. With our core product Drupal Wiki, we offer companies in the DACH region an established solution for knowledge and quality management as a SaaS or on-premise solution.

To strengthen our team, we are looking for an experienced marketing personality who will specifically expand the visibility of Drupal Wiki, effectively address our target groups and drive our B2B growth with AI-supported approaches, in-depth online marketing expertise and strategic vision.

Responsibilities

• Development of a marketing strategy: Building and implementing a scalable B2B marketing strategy for our software, focused on lead generation and brand building.
• Acquisition of new target groups: Identification of new target groups and their needs, as well as creation of tailored content in the Drupal Wiki and accompanying marketing documents to address them.
• Management of online campaigns: Planning, implementation and optimization of online marketing campaigns (especially LinkedIn Ads, Google Ads, SEO) to generate qualified leads.
• Content creation: Creation of target group-specific content (e.g. websites, blog posts, white papers, case studies, references and example content in Drupal Wiki) using AI tools and automation to increase efficiency.
• Data analysis and reporting: Analysis of campaign performance (e.g. cost per lead, conversion rates) and creation of reports to optimize marketing and sales strategy.
• Collaboration with teams: Close coordination with business development, software development and management to translate the value proposition into marketing messages and integrate customer feedback.
• Team coordination: Support and further development of our working students in marketing as well as potential future team members.
• Customer Retention: Help build customer success initiatives to increase customer retention and upsell opportunities.

Requirements

• Marketing expertise: Extensive knowledge and proven success in SEO SEA (especially LinkedIn Ads, GoogleAds), social media marketing and content marketing. Experience in brand positioning, PR campaigns and corporate communication
• AI affinity: Extensive experience with AI tools (e.g. ChatGPT, Claude, HubSpot AI) for content creation, data analysis or campaign optimization as well as understanding of marketing automation and process optimization.
• Technical skills: Google Analytics 4, Tag Manager and automation tools like make or n8n
• B2B experience: Several years of experience and deep understanding of addressing decision makers (e.g. CTOs, knowledge/quality managers).
• Data-driven way of working: Strong analytical skills to optimize campaigns based on KPIs such as cost per lead, conversion rate or ROI.
• HubSpot knowledge: Hands-on experience with HubSpot (Marketing Hub, Sales Hub), ideally with automation and reporting.
• Team coordination: Experience in leading small teams of working students or junior employees and external service providers.
• Communication skills: Very good knowledge of German (C2) - English desirable in order to develop targeted marketing messages and work with internal teams (e.g. business development, software development).
• Strategic Thinking: Ability to develop long-term marketing strategies aimed at scaling sales and reaching new audiences.

Benefits

• A permanent full-time position (35-40 hours) and 30 days of vacation
• Flat hierarchies with short decision-making processes - your opinion counts!
• Room for innovative AI approaches and process optimization
• A professional challenge in a highly motivated team with a long-term perspective
• A centrally located office in Hanover with very good connections to public transport
• Regular team events and free drinks
• Have we piqued your interest? Then we would be happy to get to know you!
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