Senior Google Ads Manager (m/w/d) in Münster

Role Summary

vintrica Mobility operates one of the largest digital mobility platforms in Europe. Drivers use our online portal and our app to do everything related to their journey: digital services on the go, such as: B. paying the car toll for motorways in other European countries via app, roadside assistance and assistance during the trip, as well as digital services for driving abroad. An ecosystem that millions of drivers from all over Europe use on their journey every year.

For our marketing team this means: real volumes, seasonal peaks, international campaign structures and a Google Ads account in which every optimization can be immediately measured. If you don't see performance marketing as click management, but rather as a control instrument, you will find one of the most exciting playgrounds in the German mid-market.

Place of work: Münster

What awaits you

Ownership over a significant budget: You manage our search campaigns across several European markets. From the structure to bidding strategies to daily control.

Scaling instead of managing: You identify untapped potential, open up new markets and keyword clusters, and build campaigns from scratch where it makes sense.

Data-driven control: You work according to clear KPIs (ROAS, CPA, contribution margin) and make decisions based on analysis, not gut feeling.

Testing culture: You plan and evaluate A/B tests at the ad and bid level and derive reliable learnings from them.

Internal sparring partner: You work directly with the product development, marketing and management team. With us there are only short routes, quick decisions, no approval loops across five levels.

Responsibilities

You take full responsibility for our existing Google Ads campaigns and develop them strategically. You are not just the executive hand, but the brain behind our paid growth. The focus is on Google Ads but Microsoft Ads and Meta are also your responsibility.

Requirements

• At least 3 years of experience in independently managing Google Ads accounts (in-house or on the agency side), ideally with an e-commerce or transaction focus.
• Proven experience with substantial monthly budgets and scaling campaigns across multiple markets or languages.
• Deep understanding of Smart Bidding, Performance Max, audience strategies including the question of when automation helps and when it gets in the way.
• Confident use of GA4, Google Tag Manager and common reporting tools.
• Analytical sharpness: You can not only read numbers, but also explain which measure had which effect.
• Personal responsibility and willingness to make decisions desired! We are looking for someone who makes decisions themselves and implements measures independently, instead of just waiting for briefings.
• Very good knowledge of German and good English.

Benefits

• A product with real reach, your work will be seen by millions of people across Europe every month.
• Full freedom of design over your channel, without an agency intermediate layer.
• Flat hierarchies and direct lines to the teams and management.
• Attractive compensation that matches your experience.
• Permanent, full-time position.
• Modern workplace in Augsburg city center with good transport connections.
• Sound like you? Then send us your application. Tell us briefly: Which account were you last responsible for and what specifically did you change there?
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