(Senior) CRM Manager (m/w/d)

(Senior) CRM Manager (m/w/d) at Solakon in Germany.

Responsibilities

Would you like to join us in becoming No. 1 in the balcony power plant space – and take our customer journey to a completely new level? Do you want to take on real responsibility, step on the gas with a motivated team and are you looking for a role in which your ideas deliver visibly measurable results?

Then you've come to the right place!

Solakon enables everyone to take electricity costs, electricity consumption and their own energy source into their own hands - with smart balcony power plants for private households. In order for us to continue to grow profitably, we need a person who thinks about CRM holistically: from lead activation to long-term customer loyalty.

• You develop strong email, WhatsApp and SMS funnels that turn interested parties into new customers - and new customers into loyal repeat buyers.
• Strategic CRM & Growth Funnels: You build scalable CRM strategies that have a direct impact on our sales and customer lifetime value.
• You design, develop and optimize email, WhatsApp and SMS flows and ensure clear, high-performance communication along the entire customer journey.
• Lead Nurturing & Performance Support: In close cooperation with our performance team, you will develop funnel logic that systematically converts paid leads into buyers. You design nurturing sequences and provide input for copy & creatives so that our ads scale more profitably.
• Retention & CLTV increase: You identify customer needs and use them to build targeted flows that promote repeat purchases, prevent churn and create loyal customer relationships.
• Copywriting & customer psychology: You write sales-strong texts that are emotional, clear and relevant.
• Testing, Analytics & Iteration: You analyze customer behavior, carry out A/B tests, interpret data from Klaviyo, Shopify & Co. and continuously optimize.

Requirements

• CRM expertise Know-how: You have already designed, built and scaled email and automation flows.
• Experience in funnel or performance marketing: You have already worked with leads, know how nurturing works and understand the interface to paid ads.
• Copywriting expertise: You know how psychological triggers, storytelling & conversion copy work.
• Analytical thinking & data understanding: You can read numbers, recognize patterns and derive concrete measures from them. Retention KPIs, CLTV/CLTP, Churn & Cohorts are no foreign words to you.
• Tech affinity: You have mastered Klaviyo at an expert level, understand Shopify events and data structures, can clearly interpret tracking setups (UTMs, attribution, event tracking) and confidently use Klaviyo analytics to derive data-based decisions.
• Proactive & solution-oriented way of working: You recognize potential independently, think ahead, bring in ideas and implement them.

Benefits

• Great team spirit, collegial atmosphere with flat hierarchies and lots of drive combined with a high level of professionalism.
• Become part of a team that operates at Champions League level and take your knowledge and skillset to the next level together with us.
• Having fun at work is important to us, so in addition to professional fit, we are primarily looking for personal fit with the team.
• We offer you an attractive salary.
• Regular team events (such as highland games, escape rooms or paintball).
• Further training is desired by us and can be addressed freely.
• We communicate honestly and transparently and value an open feedback culture.
• Equipped with the latest Apple technology.
• As a (Senior) CRM Manager (m/f/d) at Solakon GmbH, shape the future of e-commerce with us. Grow in a dynamic team and implement innovative CRM strategies. Apply now!