Senior CMS Manager (Adobe Experience Manager) - 6 Months - Octopus

Role Summary

Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions.

Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.

We are seeking an experienced Senior CMS Manager with strong expertise in Adobe Experience Manager (AEM) to lead end-to-end digital content operations across enterprise websites and digital platforms. This role combines hands-on AEM authoring experience with operational leadership, governance, publishing management, stakeholder coordination, and team mentorship.

The ideal candidate will oversee multi-site and multilingual content delivery, define authoring standards and workflows, manage publishing operations, and ensure high-quality, accessible, and SEO-optimized digital experiences. The Senior CMS Manager will serve as the primary liaison between content, marketing, design, development, QA, and product teams.

Role Responsibilities

Content Operations Leadership

Own day-to-day content operations across AEM-managed websites and digital platforms.

Plan, prioritize, and oversee content publishing activities across multiple markets, brands, and languages.

Manage content delivery timelines and coordinate publishing schedules with cross-functional teams.

Authoring Standards & Governance

Define and maintain authoring standards, content governance processes, and editorial workflows.

Establish best practices for

• Component usage
• Template structure
• Content consistency
• Metadata standards
• Publishing approvals
• Version control

Ensure adherence to brand guidelines and content quality standards.

Hands-On AEM Authoring

Create, edit, manage, and publish content using Adobe Experience Manager (AEM) Sites.

Configure and manage

• Pages
• Components
• Editable Templates
• Content Fragments
• Experience Fragments
• Content Policies

Support business users and content teams with authoring guidance and troubleshooting.

Multi-Site & Multilingual Management

Manage multi-site content operations using AEM Multi Site Manager (MSM).

Oversee

• Live Copies
• Language Copies
• Rollouts
• Inheritance Management

Coordinate localization and translation workflows across regional and multilingual sites, including RTL content support.

Digital Asset Management (DAM)

Manage digital assets within AEM Assets (DAM).

Oversee

• Asset uploads
• Metadata tagging
• Folder structures
• Renditions
• Asset governance

Ensure asset consistency, organization, and optimization across digital channels.

Workflow & Publishing Management

Manage AEM workflows for

• Content review
• Approval processes
• Scheduling
• Replication
• Publishing

Coordinate release cycles with development, QA, and business stakeholders.

Monitor publishing health and resolve replication or rendering issues.

Quality Assurance & UAT

Lead content quality assurance before go-live.

Review pages for

• Content accuracy
• Brand compliance
• Accessibility
• SEO readiness
• Responsive rendering
• Broken links

Coordinate User Acceptance Testing (UAT) for new components, templates, and platform enhancements.

Team Leadership & Mentoring

Mentor junior content authors and CMS specialists.

Conduct onboarding and training sessions for AEM authoring and publishing workflows.

Review content work and provide constructive feedback and process guidance.

Stakeholder Coordination

Act as the primary point of contact between marketing, product, design, development, QA, and content teams.

Translate business requirements into scalable content authoring and publishing plans.

Facilitate communication and alignment across multiple stakeholders and workstreams.

• SEO & Accessibility Oversight
• Ensure all published content follows SEO best practices, including:
• Metadata optimization
• URL structures
• Structured data
• Internal linking

Ensure compliance with WCAG 2.1 AA accessibility standards across all digital content.

Performance & Analytics

Monitor content performance using tools such as Adobe Analytics or Google Analytics.

Analyze engagement and content effectiveness metrics.

Recommend content improvements based on analytics insights and user behavior.

Issue Resolution & Support

Troubleshoot authoring, rendering, workflow, and replication issues in AEM.

Coordinate with development teams to resolve component or template defects.

Track and manage issues through JIRA, ServiceNow, or similar platforms.

Continuous Improvement

Identify opportunities to improve authoring efficiency, governance, and publishing workflows.

Drive process optimization and operational scalability.

Stay current with Adobe Experience Cloud updates, AEM enhancements, and digital content best practices.

Strong hands-on experience with

• AEM Sites authoring
• Components and dialogs
• Editable Templates
• Content Policies
• Content Fragments
• Experience Fragments

Strong experience with AEM Assets (DAM), including

• Asset uploads
• Metadata management
• Renditions
• Folder governance

Experience defining

• Authoring standards
• Editorial workflows
• Style guides
• Governance models
• Component usage guidelines

Experience managing

• Editorial calendars
• Release planning
• Content prioritization
• Translation coordination

Experience supporting multilingual and RTL content operations.

Technical Foundation

Working knowledge of HTML and CSS for content troubleshooting and formatting.

Understanding of

• SEO fundamentals
• Structured metadata
• URL hierarchy
• On-page optimization

Understanding of WCAG 2.1 AA accessibility standards.

Familiarity with image and media optimization for web delivery.

Tools & Collaboration

Experience with

• JIRA
• ServiceNow
• Confluence
• SharePoint
• Similar workflow/documentation tools

Familiarity with Adobe Analytics or Google Analytics.

Strong communication and stakeholder management capabilities.

Experience with

• Adobe Target
• Tealium
• Personalization workflows

Experience with Product Information Management (PIM) systems.

Familiarity with

• Sitecore
• Optimizely
• Contentful
• Storyblok

Understanding of Headless CMS architectures and AEM Content Services.

Background in digital marketing, UX, or web design.

Arabic language reading ability for RTL content QA.

Soft Skills

Strong leadership and mentoring abilities.

Excellent communication and stakeholder management skills.

High attention to detail and commitment to content quality.

Ability to manage multiple priorities and parallel workstreams.

Strong analytical and problem-solving mindset.

Proactive approach to process improvement and operational efficiency.

Requirements

• 6+ years of experience in web content management and digital publishing.
• 4+ years of hands-on experience with Adobe Experience Manager (AEM) Sites and Assets.
• 2+ years in a senior, lead, or managerial role overseeing content operations or content teams.
• Proven experience managing enterprise content across multi-site, multi-market, and multilingual environments.
• Experience working in Agile/Scrum environments and collaborating with cross-functional teams.
• Core Technical Requirements
• AEM Platform Expertise

Nice to Have

Adobe Certified Professional or Expert — AEM Sites Business Practitioner.

Education

Bachelor’s degree in Communications, Marketing, Information Technology, Computer Science, or a related field — or equivalent practical experience.

Experience using AEM Multi Site Manager (MSM)

• Live Copies
• Rollouts
• Language Copies
• Inheritance management
• Experience managing AEM workflows for approvals, replication, and scheduling.
• Familiarity with AEM as a Cloud Service is strongly preferred.
• Content Strategy & Governance