Digital Marketing Lead - 6 Months - Remote - Octopus by RTG

Role Summary

About Octopus by RTG

Octopus by RTG is the tech hiring and outsourcing arm of Robusta Technology Group , dedicated to connecting exceptional tech talent with top-tier organizations across the MENA, GCC, Europe, the US, and Canada . We specialize in building strong, long-term partnerships between skilled professionals and innovative companies. Our mission is to empower growth, innovation, and excellence by matching the right talent with the right opportunities.

The Digital Marketing, CRM & Loyalty Lead will be responsible for driving app marketing initiatives, CRM and lifecycle marketing programs, loyalty operations, data analysis and reporting, and managing relationships with key vendors and stakeholders.

Responsibilities

• App Marketing & Campaign Management (40%)
• Execute campaigns across the mobile application.
• Manage offer builds, push notifications, in-app content, and delivery channel activations.

CRM & Lifecycle Marketing (25%)

• Develop automated CRM programs across onboarding, engagement, retention, and reactivation.
• Manage CRM agency relationships from briefing through execution and performance review.

Loyalty Program Management (20%)

• Own loyalty program operations, including earn/burn mechanics, reward catalog, point thresholds, and expiry policies.
• Plan and execute booster campaigns on both the burn side (discounted redemptions) and earn side (point multipliers) to drive engagement and redemption rates.

Data & Reporting (15%)

• Write and maintain BigQuery SQL across transactional app data, GA4 event data, and CRM platform exports.
• Build dashboards for stakeholders and senior leadership using Python, Looker Studio, and in-house web tooling.
• Prepare monthly leadership reports, including Excel-based reporting where required.
• Conduct incremental sales analysis for offers and campaigns, including methodology design, control group selection, baseline construction, and accounting for halo effects.

Vendor & Stakeholder Management

• Act as the primary contact for the loyalty platform vendor, CRM agency, app development partner, MMP, and analytics providers.
• Coordinate cross-functional alignment with Marketing, Operations, Finance, Legal, and Technology teams.

Requirements

• Experience in Digital Marketing, CRM, Loyalty Programs, or Customer Engagement.
• Hands-on experience executing app marketing campaigns, including push notifications, in-app content, offers, and channel activations.
• Experience developing and managing CRM and lifecycle marketing programs across onboarding, engagement, retention, and reactivation.
• Experience working with CRM agencies and managing campaign execution and performance reviews.
• Knowledge of loyalty program operations, including earn/burn mechanics, reward structures, point management, and redemption campaigns.
• Experience planning and executing customer engagement and loyalty initiatives.
• Strong SQL skills with experience working on large datasets (BigQuery preferred).
• Experience analyzing transactional, CRM, and customer behavior data.
• Experience with Google Analytics 4 (GA4).
• Experience building dashboards and reports using tools such as Looker Studio and Python.
• Ability to perform campaign performance analysis and measure incremental sales impact.
• Experience working with control groups, baseline analysis, and campaign measurement methodologies.
• Experience managing external vendors and agency partners.
• Strong stakeholder management skills with the ability to collaborate across Marketing, Operations, Finance, Legal, and Technology teams.