Real Estate Sales Agent

Role Summary

Real Estate Sales Agent

The voice that turns a quiet client database into real conversations about buying or selling.

Sector

Real Estate — US-based.

• Reports to
• Real Estate Agent
• Type
• Full-time

This role reactivates our client's existing database of past clients, referrals, and leads through email, text, and social media outreach — generating renewed interest in buying or selling a home. The Real Estate Sales Executive does not close deals; they generate and qualify interest, then hand off warm conversations to the agents for closing.

Responsibilities

• Database Outreach & Reactivation
• Send emails and text messages to contacts in the client's database to reopen the conversation about buying or selling
• Track outreach activity: who was contacted, who responded, and who needs follow-up
• Personalize outreach based on each contact's history (past client, old lead, referral)
• Social Media Outreach
• Reach out to relevant contacts via Facebook and Instagram messages
• Identify and engage people showing buying or selling signals on social platforms
• Keep messaging warm and personal — this is relationship reactivation, not cold advertising
• Lead Qualification & Handoff
• Identify when a contact shows genuine interest in buying or selling
• Log conversation context clearly so the agents can pick it up without missing anything
• Hand off qualified conversations promptly so momentum isn't lost
• Tracking & Reporting
• Keep a simple, current record of outreach activity and responses
• Flag which messages get replies and which contacts are warming up
• Who Will Succeed

This role is steady, repetitive, and relationship-driven. The person who thrives here doesn't get discouraged by silence or 'no' — they stay warm, consistent, and genuinely curious about people.

• You're comfortable with repetitive outreach and don't take non-responses personally
• You write and message in a natural, warm tone — never scripted or salesy
• You're organized — nothing you send or hear back goes untracked
• You're comfortable on social media and know how to message people without feeling like a stranger
• You use AI tools to draft and personalize outreach faster, without losing the human touch
• You know the difference between generating interest and closing a deal — and you're energized by the first part
• Experience & Skills
• Required: Some familiarity with real estate concepts (buying/selling process, what a lead or database contact looks like) — not necessarily an expert
• Required: Some experience with outreach, ISA (inside sales), or lead generation work — cold or warm outreach experience counts
• Required: Strong written English — emails, texts, and DMs represent the client directly; writing is assessed at screening

Required: AI expertise — genuinely skilled with AI tools (Claude, ChatGPT, Gemini) for drafting, personalizing, and speeding up outreach; this is a real capability, not casual use, and will be assessed

• Required: Full overlap with Pacific Time required — not partial coordination
• Required: Comfortable managing outreach across multiple channels (email, SMS, Facebook, Instagram) at once
• -Preferred: Prior experience with a real estate CRM or database system
• -Preferred: Comfortable managing outreach across multiple channels (email, SMS, Facebook, Instagram) at once
• Full overlap with Pacific Time required
• Rate
• $4–$6/hr USD - DOE
• Fully remote
• Tools
• Contact list (previously used Follow Up Boss and RealGeeks), email, SMS/text platform, Facebook, Instagram