Product Marketing Manager, Japan Scaled Growth

Role Summary

We are looking for an experienced Product Marketing professional with a strong background in media to lead go-to-market strategy and drive product adoption for TikTok's advertising solutions in Japan. This role sits within the Scaled Growth Team and focuses on accelerating the key product penetration, validating product-market fit, and driving revenue growth of TikTok's ads products through the agency ecosystem.

In this role, you will work closely with agency sales teams, agency partners, and global product stakeholders in a fast-paced, high-growth environment. You will be responsible for understanding the agency landscape, identifying opportunities to scale product adoption through agencies, and shaping go-to-market strategies that unlock incremental ads revenue. The ideal candidate is highly self-motivated, strategic, data-driven, and able to influence cross-functional partners effectively.

To succeed in this role, you should have experience working with media products in a product marketing, strategy, or key account management capacity, and bring a strong understanding of agency ecosystems and how agencies drive advertiser growth at scale. This is a full-time position based in Tokyo.

Responsibilities

About our Team & Organization

The Japan Scaled Growth team owns the product strategy and operations tailored to agency, channel sales and vendor sales businesses. By identifying introduce targeted advertising products and industry best practices to both new and existing advertisers, agency and channel sales partners. We analyze and deeply understand our regional agency partners and their advertisers, and own the regional product strategy and GTM operations.

• Lead Regional Product Strategy, GTM, and Growth for Japan
• Lead the regional product strategy for Japan, owning in-market product strategy, go-to-market planning, and growth initiatives for key advertising products.
• Identify market opportunities, advertiser needs, and ecosystem trends, and translate them into strategic product priorities and localized GTM plans.
• Drive product adoption, market penetration, and product-market fit in Japan through strong market insight and cross-functional execution.
• Define revenue growth priorities for the Japan business and shape initiatives across acquisition, expansion, and retention.
• Partner closely with Sales, Product, Product Operations, and other cross-functional stakeholders to align product priorities with business goals.
• Drive Product Enablement and Market Readiness
• Own product enablement for the Japan market, ensuring in-market teams are equipped with clear guidance on product updates, launches, and strategic priorities.
• Act as a key channel for product communications, translating global and regional product developments into localized narratives, enablement materials, and activation plans.
• Partner with Marketing, Training, Product, and Sales teams to improve go-to-market readiness and execution quality.
• Identify enablement gaps, adoption barriers, and workflow inefficiencies, and drive continuous improvements in market activation.
• Support Strategic Agency Accounts and Scale Best Practices Across APAC
• Provide strategic product marketing support for priority agency accounts to accelerate product adoption and unlock growth opportunities.
• Partner with Sales, Product Operations, Product, and other stakeholders to develop solutions for complex customer needs.
• Translate learnings from key agency engagements into scalable playbooks and repeatable approaches.
• Scale successful account-level strategies into broader partner programs across APAC.

Requirements

Minimum Qualification(s)

• Extensive experience in media, digital advertising, or related industries in Product Marketing, Strategy, Agency, Account Management, or other relevant client-facing roles.
• Experience driving product adoption and go-to-market execution across a range of marketing objectives, including performance, lead generation, brand, creative, and measurement.
• Experience working cross-functionally with Sales, Product, and Operations teams to drive business outcomes.
• Strong analytical, communication, and presentation skills.
• Customer-oriented mindset, strong commercial acumen, and a track record of delivering against business goals.
• Ability to thrive in ambiguity, adapt quickly to change, and exercise sound judgment.
• Professional proficiency in both Japanese and English as stakeholders and customers are based in JP and global markets where strong level of verbal and written communication is required.

Preferred Qualification(s)

• Strong understanding of Japanese advertising market, agency ecosystem, media sales, and marketing processes.
• Experience leading and delivering complex cross-functional projects in fast-paced environments.
• Strong data-driven mindset with comfort in analytics, including the ability to build reports, interpret engagement metrics, and translate insights into action.
• Experience supporting strategic agency accounts and scaling tailored solutions into broader programs or playbooks.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.