Product Marketing Manager (Go-to-Market Specialist)

Role Summary

Open to hire from: ID, MY, PH

As our GTM Strategist, you’ll be responsible for shaping how our AI products enter the market, gain adoption, and scale. You will combine market research, product positioning, and hands-on campaign execution to ensure we reach the right customers with the right message at the right time.

This is a high-impact role where you’ll be working directly with the founders and cross-functional teams to accelerate growth.

Responsibilities

Market Discovery & Validation

• Research target industries (e.g., F&B, interior design, finance) and validate customer pain points.
• Identify growth opportunities and channels for product adoption.

Positioning & Messaging

• Craft compelling value propositions tailored to SMEs and their industries.
• Translate complex AI capabilities into clear, simple, and impactful benefits.

Go-to-Market Planning

• Design launch plans for new products/features.
• Test and refine pricing, packaging, and acquisition strategies.
• Build scalable GTM playbooks for repeatable growth.

Hands-On Execution

• Drive pilot campaigns (digital ads, outreach, webinars, events).
• Work with the marketing team to generate content, case studies, and customer stories.
• Equip sales with pitch decks, demo scripts, and battlecards.

Measurement & Iteration

• Define success metrics (adoption, conversions, revenue contribution).
• Run A/B tests and optimize GTM activities for impact.
• Feed customer and market insights back into product development.

Qualifications & Skills

• 2-5 years of experience in GTM strategy, product marketing, growth, or business development (startup/SaaS/AI background a big plus).
• Strong analytical mindset with the ability to turn insights into experiments and execution.
• Excellent storytelling and communication skills.
• Comfort with ambiguity able to build structure where there isn’t any.
• Hands-on marketer with knowledge of digital channels (social, email, events, partnerships).
• Entrepreneurial spirit: resourceful, adaptable, and eager to grow with the company.

Benefits

• Direct collaboration with the founders and exposure to startup decision-making.
• A chance to build and own GTM strategy in a high-growth AI space.
• Fast learning curve with the opportunity to try, test, and scale new ideas.
• Flexible, innovative, and energetic culture.
• Fully remote