Product Marketing Manager * Healthcare SaaS

Role Summary

Do you know the OP from the inside - and can you explain why it works better with nextOR without falling into marketing theater? Then at nextOR you will translate the real clinical benefits of our AI-supported surgical planning into language that doctors, surgical coordinators and management immediately understand.

Brief introduction by phone or video (approx. 20-30 minutes).

Technical discussion with Head of Product and Head of Sales, including a small task.

Optional final round.

What you send: CV (with a focus on clinical relevance and relevant roles), a short cover letter about your motivation and – if available – work examples (case studies, articles, blog posts, social content).

• nextOR lives diversity and equal opportunities. Everyone is welcome here, regardless of origin, gender, sexual orientation, handicap, religion and age.

Find more English Speaking Jobs in Germany on Arbeitnow

Responsibilities

This is what awaits you

• Personas & messages: You develop your own, credible messages for the decision-makers (CEO, CIO, management) and the users (surgical management, chief physicians, anesthesiologists, department heads) - in clinical language, not in feature language.
• Content that provides evidence: You are responsible for value propositions, use cases and customer stories with measurable results (e.g. less overtime, higher planning precision) - as one-pagers, slide decks, video scripts and webinars created by the group's marketing team.
• Empower sales: You provide the sales and customer success team with what they really need: battle cards, arguments for handling objections and proof-of-value stories for acquiring new customers and upselling.
• Market & customer understanding: You get insights from customer interviews, win/loss analyzes and healthcare trends - and translate them into positioning and material.
• Measure & sharpen: You measure the impact of your content qualitatively and quantitatively and improve it iteratively according to the pattern “changed due to feedback X → result Y”.

Requirements

This is what you bring with you

• Proximity to the clinic: You know everyday hospital life from your own experience (e.g. nursing, anesthesia, surgical service, replacement or internships) - or understand surgical procedures so well that clinicians believe you.
• Communication talent with substance: 3+ years in product or content marketing in B2B (ideally healthcare) - or a strong clinical background plus proven communication talent. We expressly see the lateral entry from nursing into communication as a plus.
• German at a native level, spoken and written, with the ability to make complex things simple - “explain it to me like a 5-year-old” is a compliment for you.
• Impact thinking: You think in terms of measurable results, not in pretty slides.
• Empathy & listening: You take your counterpart with you instead of texting them.
• English is an advantage (reading/writing) for international collaboration.

Nice to have

• Bachelor/Master in Marketing, Life Sciences, Healthcare Management or similar.
• Proven publications, articles or thought leadership; own social media activity is a plus.
• Basic understanding of GDPR and data protection in healthcare.
• Working securely in fast-paced, multi-stakeholder environments.
• Honestly – this role isn’t for you if you:
• have a quick buzzword answer ready for every question,
• When mentioning your successes, you forget to talk about results and your team,
• prefer to talk about the HOW rather than the WHY (the real benefit for people)
• Measurability and impact leave you cold.
• On the other hand, if you listen, ask questions, simply explain things and measure your work by results - then we should talk.

Benefits

Your chances and possibilities

• Flexibility: Hybrid work, work remotely and on a daily basis in our representative office with a roof terrace in Berlin, directly at Friedrichstrasse train station
• MacBook: All employees receive their own MacBook as a work device when they start at nextOR.
• Ambitious, future-relevant projects: At nextOR you will work with us on the development and expansion of an innovative and growing startup and its brands in the areas of 'AI as a Service' and 'Data-Driven Consulting'. Lots of projects await you here where you can use your creative skills!
• Creative freedom: We value your ideas and offer you space for your personal, part-time projects and professional development. You dare! We trust you!
• Employee participation: At nextOR you have the opportunity to participate in the company with growth and profit.
• Events and sports activities: In addition to the summer festival and Christmas party, we organize employee events and sports activities several times a year. Join in, have fun and get to know the staff better - at nextOR, work becomes fun!

About the Company

The nextOR brings order to complex hospital environments. We optimize patient flows, surgery planning and resource use so that medical teams have more time for what matters most – people