Product Manager, User Growth - TikTok Local Services

Product Manager, User Growth - TikTok Local Services at TikTok in Singapore.

Responsibilities

Team Introduction

• With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners.
• In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
• At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.
• Analyze and shape growth strategies for local services business, using data to guide decision-making and uncover new opportunities.
• Develop growth strategies and product features based on market insights, data analysis, and user behavior research.
• Own the user lifecycle by setting and breaking down growth goals, tactics, and pathways. Build and refine growth metrics and strategic frameworks. Monitor progress regularly and diagnose performance issues.
• Identify new growth opportunities through industry research and internal data analysis, and design innovative initiatives to capture them.

Requirements

• Bachelor's degree or above with 3+ years of experience in growth strategy.
• Strong data literacy and analytical skills, with a proven ability to identify growth opportunities.
• Fluency in English is required.

Preferred Qualifications

• Experience in e-commerce, local services, or marketplace platforms.
• Familiarity with growth frameworks and methodologies.
• International work or study experience.
• Willingness to travel internationally.
• Entrepreneurial mindset with the ability to thrive in ambiguity, adapt quickly, and effectively leverage resources.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.