PR Manager, ASEAN

Role Summary

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Snowflake is experiencing exponential growth, and we're expanding our APJ Public Relations team to help accelerate our next phase of growth. We're looking for an experienced PR Manager with a passion for technology, storytelling, and strategic communications to elevate Snowflake's leadership across ASEAN.

In this role, you'll develop and execute integrated communications programs that showcase how organisations across the region are using the AI Data Cloud to transform their businesses. You'll partner closely with executives, customers, partners, and cross-functional teams to bring compelling stories to market while building Snowflake's reputation as the leader in data and AI.

This role requires a collaborative communications professional with a strong understanding of the B2B technology landscape and established relationships with key business, technology, and industry media, as well as analysts across ASEAN—initially focused on Singapore, Malaysia, Indonesia, and Thailand.

Reporting to the Director of PR, APJ, this role is based in Singapore.

Responsibilities

AS THE PR MANAGER (ASEAN), YOU WILL

Drive Thought Leadership

• Identify national, regional, and industry opportunities to position Snowflake as the leading authority in AI and data.
• Partner with executives and subject matter experts to develop compelling thought leadership content that showcases Snowflake's innovation and customer impact.
• Translate complex technology and market trends into stories that resonate with business and technical audiences.

Lead Media and Analyst Relations

• Build and maintain strong relationships with key business, technology, trade, and industry media, as well as influential analysts across ASEAN.
• Develop and pitch proactive story angles that highlight Snowflake's innovation, customer success, and market leadership.
• Manage local PR agencies to ensure high-quality execution and measurable results.

Champion Customer and Partner Storytelling

• Identify and develop customer and partner success stories that demonstrate the business value of the AI Data Cloud.
• Drive storytelling across press releases, earned media, executive interviews, podcasts, speaking opportunities, and other communications channels.
• Partner with regional sales, marketing, and customer teams to uncover impactful narratives.

Lead Industry Communications Programs

• Serve as the communications lead for industry-focused campaigns across ASEAN.
• Develop integrated PR programs that reinforce Snowflake's leadership across key verticals, AI innovation, partner ecosystem, and customer success.
• Support product launches, regional campaigns, executive visibility, and day-to-day media engagement.

Create High-Impact Content

• Develop clear, compelling messaging and communications materials, including press releases, media pitches, bylined articles, executive briefing documents, Q&As, social content, and other PR assets.
• Ensure messaging is tailored for regional audiences while remaining consistent with Snowflake's global narrative.

Collaborate Across Teams

• Work closely with marketing, product marketing, sales, customer success, executive communications, and corporate communications teams to deliver integrated campaigns.
• Contribute ideas, strategic counsel, and communications support across the broader APJ business.
• How do you want to make your impact?
• For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com http://careers.snowflake.com

Requirements

OUR IDEAL PR MANAGER (ASEAN) WILL HAVE

• 8–10 years of public relations experience in B2B technology, either in-house or at a PR agency.
• Experience supporting one or more of Snowflake's key industries, including financial services, retail and CPG, media and entertainment, healthcare, manufacturing, telecommunications, or the public sector.
• Strong relationships with business, technology, and industry media, as well as analysts across ASEAN.
• Proven experience developing strategic narratives, identifying newsworthy stories, preparing spokespeople, and delivering measurable communications outcomes.
• The ability to simplify complex technology concepts into compelling stories that resonate with business audiences.
• Exceptional writing, editing, and storytelling skills.
• Strong project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience managing external PR agencies and driving high-performing partnerships.
• A proactive, collaborative mindset with strong business acumen and an entrepreneurial spirit.
• Bachelor's degree or equivalent practical experience.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

About the Company

ABOUT THE AI PRODUCTS TEAM

The AI Products team is part of the broader Marketplace & Collaboration organization and is focused on bringing AI products on top of Snowflake’s data and application platform to help customers discover, share, monetize, and act on data assets & applications more easily.

This team is building the connective tissue of the agentic enterprise: the infrastructure and product surfaces that allow Snowflake customers to seamlessly share datasets, semantic views, and applications, and make them discoverable and executable through Cortex Code, CoWork, and other agentic harnesses.

Our strategy is centered on evolving Snowflake Marketplace for the AI era, including packaging data and intelligence into ready-to-use agentic experiences, and enabling governed access patterns that let AI systems safely operate on enterprise data and applications.

AS A STAFF SOFTWARE ENGINEER ON AI PRODUCTS, YOU WILL

WHY JOIN THIS TEAM

This is a chance to shape how Snowflake customers expose data and applications to AI systems in a secure, governed, and highly usable way. The work sits at the intersection of platform engineering, product innovation, and AI transformation, and it directly influences how the Data Cloud evolves for the next generation of customers and builders.