Performance Media Specialist

Role Summary

We are looking for a Performance Media Specialist to join Endavant's Performance Media team. This position is responsible for the management and optimization of B2B paid media campaigns in a high-profile regional logistics account, operating simultaneously in up to 15 LATAM markets.

The ideal profile combines technical mastery of paid media platforms with analytical capacity to interpret B2B funnel data and communication skills to interact directly with the client.

• Location: Colombia
• Mode: Remote
• Required language: English (advanced)

Responsibilities

1. Management and optimization of B2B paid media campaigns

• Manage and optimize campaigns in Google Ads (Search, Display, Demand Gen), Meta Ads Manager and LinkedIn Campaign Manager for a regional logistics account in 15 markets.
• Guarantee compliance with performance KPIs: CPL, ROAS, CTR and Leads Qualified.
• Manage the efficient distribution of multi-country budgets, ensuring coverage of the executed budget vs. planned by market.

1. Reporting, dashboards and data integration

• Build and maintain performance dashboards by market and channel in Looker Studio and/or Power BI.
• Prepare weekly and monthly reports with full funnel analysis (impressions → MQL → SQL → closing).
• Integrate lead data from CRM/MA platforms (Marketo, HubSpot) to guarantee end-to-end B2B conversion traceability.

1. Technical coordination and activation support

• Coordinate with account, creative and client teams (DHL Marketing CSA) to align campaign activation strategies.
• Audit landing pages and verify the correct implementation of conversion tags via Google Tag Manager.
• Provide technical support for the configuration of new campaigns in the region, ensuring accurate tracking from launch.

Requirements

Technical requirements

• Paid media platforms: Mastery of Google Ads (Search, Display, Demand Gen), Meta Ads Manager and LinkedIn Campaign Manager for multi-market B2B campaigns.
• Tracking and analytics: Implementation of conversion tags, pixels and events via Google Tag Manager; reading and interpreting data in Google Analytics 4.
• Visualization and data: Construction of dashboards in Looker Studio or Power BI with integration of CRM/MA sources.
• CRM/MA: Management of Marketo and/or HubSpot for B2B funnel analysis and lead management.
• Productivity tools: Excel and Google Sheets for data analysis and ad hoc reports.
• B2B Strategy: Design and implementation of paid media strategies: definition of objectives, selection of channels, audience segmentation and presentation of results to clients.
• Minimum 3 years in digital paid media campaign management.
• At least 2 years working in B2B environments.
• Experience in LATAM regional accounts is desirable.
• Process management: planning and activation of multi-market campaigns, configuration of tracking and conversion flows, integration of lead data between media and CRM platforms, preparation of executive reports and presentation of results to clients.

Key competencies

• Executive communication: Ability to present strategies, results and recommendations in a clear and convincing way to high-level corporate clients.
• Analytical thinking: Ability to interpret performance data, identify opportunities for improvement and make evidence-based decisions under pressure.
• Management of multiple priorities: Ability to simultaneously manage campaigns in several markets, delivery times and internal and external stakeholders without losing focus or quality.
• Operational agility: Profile with an agile mentality, capable of quickly adapting to brief changes, budget adjustments or new client priorities. Proactive management with daily operational response.

Benefits

• At Endavant we connect brands with the digital ecosystem, evolving the way of doing Digital Marketing from a perspective aligned with metrics, performance and data-based decisions.
• Be part of the first Digital Powerhouse in Latin America, working on one of the most strategic regional B2B accounts in the region.
• Direct exposure to multi-market operations in 15 LATAM countries, with visibility to high-level corporate clients.
• A constant learning environment with access to the most advanced platforms and technologies in the paid media ecosystem.
• Dynamic, professional and results-focused culture, where your impact is measured in real data.
• We commit to you to carry out a transparent attraction and evaluation process, aligned with equal opportunities.