CTV Sales Manager

Role Summary

We are looking for a CTV Sales Manager to join the Mediam Group team in Colombia. This position is responsible for leading the commercial strategy and accelerating sales of our Connected TV (CTV) inventory, with primary focus on ViX and PowerTV. Its central objective is to prospect, negotiate and close high-value agreements with media agencies and direct advertisers in the Colombian market.

The ideal profile combines a strong track record in B2B digital media and AdTech sales, consultative ROI-oriented visions, and the ability to translate complex CTV data and metrics into strategic solutions for clients.

Location: Colombia

Mode: Remote

Responsibilities

1. Prospecting and management of the commercial pipeline

• Actively identify brands, media agencies and key advertisers in the Colombian market for advertising on CTV platforms (ViX and PowerTV).
• Qualify opportunities, manage first high-level meetings and maintain an active and well-structured commercial pipeline.
• Design personalized commercial proposals aimed at business impact and ROI of clients.

1. Negotiation and closing of agreements

• Lead commercial negotiation processes (rates, purchasing models, volumes) with a consultative and mutually beneficial approach.
• Formalize sustainable commercial agreements that guarantee long-term relationships with advertisers and agencies.
• Accompany the complete sales cycle until the launch of the campaigns.

1. Market vision and competitive intelligence

• Actively monitor CTV ecosystem trends, emerging AdTech technologies and competitor actions in Colombia and LATAM.
• Generate market insights that allow for perfecting the value proposition and positioning of Mediam Group's commercial offering.
• Identify new inventory opportunities or alliances within the region.

1. Internal articulation and campaign monitoring

• Collaborate transversally with the Ad Operations, Product and Marketing teams to ensure the correct execution and delivery of the campaigns.
• Act as the main point of contact between the client and internal teams regarding strategic needs.
• Monitor the performance of active accounts, preparing sales projections, performance analysis and executive reports for commercial management.

Requirements

Technical requirements

• AdTech and CTV ecosystem: In-depth knowledge of DSPs (DV360, The Trade Desk, Amazon DSP), SSPs (Magnite, Xandr, PubMatic) and ad servers (Google Ad Manager).
• Purchase formats and models: Familiarity with the CTV environment (Smart TVs, Roku, Apple TV), video formats (VAST, VMAP) and purchase methods (PMP, Programmatic Guaranteed, Direct Sales).
• Advertising metrics: Mastery of key digital video KPIs such as VCR, Brand Lift, Reach & Frequency and cross-channel attribution.
• Management tools: Management of CRM platforms (Salesforce or similar) and analytical tools (Excel/Google Sheets advanced, Tableau, Looker Studio).
• Academic training: Professional in Marketing, Advertising, Administration, Communication, Systems Engineering or related careers (specialization in digital media or B2B sales is desirable).
• B2B sales in digital media: Proven experience in business development, digital media marketing or selling AdTech solutions.
• Commercial relationship: Active network of contacts or direct experience working with media agencies and direct advertisers in the Colombian market.
• CTV/Video Sector: Previous commercial experience marketing digital video or Connected TV is desirable.

Key competencies

• Results orientation: Constant focus on meeting sales quotas and account growth.
• Strategic and analytical thinking: Ability to structure proposals based on data and translate client technical requirements into commercial opportunities.
• Negotiation and consultative communication: Ability to transmit the value proposition clearly to decision makers and close high-impact agreements.
• Autonomy and proactivity: Initiative to manage the assigned market, anticipate changes in the industry and activate new opportunities without continuous supervision.

Benefits

• At Mediam Group we are redefining the CTV ecosystem globally. We are official representatives of ViX in more than 14 countries in Latin America and operate at the forefront of premium programmatic inventory for leading brands in the region.
• Work at the frontier of the CTV and programmatic ecosystem in LATAM, with access to the most relevant platforms and partners in the industry.
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