Measurement Partner, Centre of Excellence (CoE)

Role Summary

As a Measurement Partner - Centre of Excellence, you serve as a key regional specialist dedicated to solving complex performance-advertising challenges across your desginated region. Operating as an individual contributor, you will partner closely with regional measurement, product, and sales teams to analyze sophisticated data sets, optimize ad campaigns, and directly improve ROI. This role offers a unique opportunity to lead deep analytical initiatives, prototype measurement tooling, and design experimental methodologies that will directly shape and influence TikTok's broader regional measurement strategy.

Responsibilities

The Measurement team is responsible for demonstrating and improving the effectiveness of advertising on TikTok. We partner with advertisers, agencies, and cross-functional teams to interpret campaign performance, shape measurement strategies, and unlock stronger business outcomes through data-driven insights.

Our team sits at the intersection of sales, product, analytics, and marketing. We help clients understand how TikTok drives results across branding and performance objectives, while also influencing the evolution of measurement products, solutions, and partnerships.

• Collaborate with sales and measurement teams across the region to develop, implement and lead regional measurement strategies that drive business growth
• Support the ideation, creation, and prototyped deployment of sophisticated custom insights, ad effectiveness meta-analysis, or tooling for large-scale data environments for use by wider measurement teams
• Act as a regional specialist on full funnel measurement, contributing to cross-functional projects
• Design and test bidding, targeting, and optimisation methods to support new product and feature development
• Track and report advertiser success metrics to support and grow adoption of measurement solutions across the region
• Develop and maintain dashboards, reports, and tools to track Source of Truth (SoT), key performance indicators (KPIs), and measure campaign effectiveness
• Analyze and interpret data from various sources, including ad performance, user behavior, and market trends
• Provide actionable insights and recommendations to sales and measurement teams to optimize ad campaigns and improve ROI
• Stay up-to-date with industry trends, best practices, and new measurement methodologies to continuously improve our regional measurement capabilities

Requirements

• Strong, proven experience in analytics and digital advertising from large marketing-related organisations or measurement suppliers.
• Bachelor's degree in a quantitative field (e.g., statistics, mathematics, economics, or computer science) or equivalent.
• Proven experience in Data Science, Data Analysis, Measurement, or a related field.
• Demonstrated ability to drive projects independently and influence cross-functional stakeholders in a matrixed environment.
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets and communicate insights effectively.
• Excellent communication and collaboration skills, with the ability to work closely with regional teams.
• Exceptional time management and goal-oriented task management skills.

Preferred Qualifications

• Experience working within the regional digital advertising ecosystem, including media agencies and complex, data-driven marketing organisations.
• Experience with executing custom analytical work where SQL, HIVE, R, or Python is preferred.
• Proficiency in data analysis and visualization tools (e.g., SQL, Excel, Tableau, Power BI).
• Familiarity with privacy-first innovation for marketing measurement systems.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.