Marketing Operations Manager

Role Summary

Are you a Marketo expert looking for an exciting new opportunity? KeepTruckin is seeking an experienced Marketing Operations Manager to join our Marketing Operations team and support the Marketing team.

You will work closely with the Senior Manager of Marketing Operations & Analytics, to continue the build out and refine a new best practice Marketo instance. You will help refine our lead scoring and lifecycle programs. Strategize with internal teams to launch new channel strategies and integrations. Help deploy and strategize advanced integrations for new tools we need to operationalize. Work closely with our other cross-functional teams on critical projects that are helping drive business in the upper market segments. Build out processes and training for the internal teams.

You will be in charge of all integrations with Marketo. You will manage the Marketo instance, ensuring that all programs are built correctly and drive Marketo excellence. You will drive adoption of Marketo with internal teams, ensuring that all activities are flowing through Marketo.

This role is remote.

You’ll embed yourself deep in the Fleet Management space and help understand the forces that govern it.

Responsibilities

• Build and manage administration of Marketo as the marketing automation platform.
• Ensure our instance of Marketo is documented and team members trained on process
• Ensure a successful configuration, implementation, and maintenance of all marketing programs and integrations within Marketo-- SFDC, APIs, Data Enrichment, ABM, Website, Chat
• Establish and manage lead scoring methodologies and intelligence programs used to help sales prioritize activities
• Maintain the lead lifecycle
• Build, maintain and run data health checks ensuring the system always has clean data
• Support business users
• Work on exciting special projects with cross-functional teams

Requirements

• 5+ years of experience as a Marketo Admin with MCE certification a MUST
• Bachelor’s degree in Business, Marketing, or similar field, focused experience or education in areas like analytics, consulting, operations or communications
• Experience managing complex integrations
• Experience with building and maintaining a Lead Lifecycle and Lead Scoring models
• Experience with SFDC and Bizible preferred
• Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
• Please do not let an arrest or conviction record prevent you from applying for employment at KT. KT considers qualified applicants with arrest and conviction records.
• Please review our Candidate Privacy Notice here.

About the Company

KeepTruckin builds technology using the latest advancements in AI and computer vision to improve the safety and efficiency of businesses with vehicles. Over one million drivers and 100,000 companies across every industry trust KeepTruckin’s integrated platform to power their operations, prevent accidents and reduce costs.

At KeepTruckin, we see our hard work rewarded in tangible ways every day, and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to save lives on the road while impacting and improving every facet of multiple trillion-dollar industries that keep our physical economy moving. KeepTruckin is proud to be a Forbes Cloud 100 company, Forbes Best Startup Employer 2020, and an Inc Magazine Best Place to Work.

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads.

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company and a 2020 Career-Launching Company by Wealthfront.