Director, Product Marketing

Role Summary

KeepTruckin is looking for a Director, Product Marketing with a successful track record in leading a team and driving messaging, awareness, and growth for a SaaS technology product. We are looking for a data driven leader with a collaborative approach who operates with a growth mindset and a passion to deliver results. You also have a talent for building and developing diverse teams and building working relationships across all functions of the company. This is an opportunity to play an instrumental role in driving the company's growth and influencing the product marketing team evolution through your vision, strategic thinking and excellent communication.

Responsibilities

• Leading a team of experienced product marketing managers to achieve a high level of productivity, quality, consistency, and engagement.
• Defining, communicating, and evangelizing the messaging and value propositions of KeepTruckin products to our target market segments of varying sizes, industries, and needs.
• Partnering with the Marketing team to find creative ways to make a splash with product launches and campaigns.
• Partnering with a Product team that innovates quickly and regularly to drive positioning, sales enablement, and go-to-market activity for new product and feature releases.
• Supporting the Sales team with market expertise, competitive positioning, buyer personas, and ongoing training on how to communicate the value of KeepTruckin to our target audiences.
• Partnering with the Customer Success team to drive successful customer adoption and marketing campaigns.
• Conducting competitive, market, and buyer research to ensure positioning and collateral reflects our strengths.
• Creating concise and compelling collateral for new and existing KeepTruckin offerings including slide decks, product briefs, guides, videos, training materials, campaign content, and more.
• Creating and coordinating customer proof points including case studies, customer success stories, and solution articles to support sales opportunities and marketing activities.
• Developing and refining buyer personas supported by internal and external research.
• Taking charge of thought leadership activities from engaging with industry analysts to publishing blog posts on latest trends.
• Hiring and managing great talent and building the industry's best product marketing team.

Requirements

• 8+ years experience in product marketing within a SaaS environment, with 3+ years of management experience.
• Demonstrated experience contributing at strategic, operational and tactical levels.
• Experience presenting to large groups, including C-level executives.
• Experience working on complex, technical products and working closely with product and engineering.
• Proven record of mentoring and leading a diverse team across geographical regions.
• Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders.
• Ability to balance and prioritize multiple requests from various stakeholders.
• Demonstrated experience driving resolution in the context of competing perspectives.
• Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
• Please do not let an arrest or conviction record prevent you from applying for employment at KT. KT considers qualified applicants with arrest and conviction records.
• Please review our Candidate Privacy Notice here.

About the Company

KeepTruckin builds technology using the latest advancements in AI and computer vision to improve the safety and efficiency of businesses with vehicles. Over one million drivers and 100,000 companies across every industry trust KeepTruckin’s integrated platform to power their operations, prevent accidents and reduce costs.

At KeepTruckin, we see our hard work rewarded in tangible ways every day, and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to save lives on the road while impacting and improving every facet of multiple trillion-dollar industries that keep our physical economy moving. KeepTruckin is proud to be a Forbes Cloud 100 company, Forbes Best Startup Employer 2020, and an Inc Magazine Best Place to Work.