Marketing Manager - Coupon (all genders)

Role Summary

Coupon ownership: End-2-end responsibility for the development and control of customer-specific discount campaigns (coupons) as part of the CRM measure mix at ABOUT YOU to increase customer retention and loyalty

Campaign control & personalization: Independent planning, implementation and evaluation of coupon measures across different customer segments, countries and channels to sustainably increase customer lifetime value

Data-based optimization: Derivation of new and optimization of existing coupons along the customer journey and proactive integration of personalized discounts into holistic sales planning - with a clear focus on incrementality

Testing & Performance Control: Conception, implementation and evaluation of experiments and A/B tests, as well as measuring the success of the measures based on relevant KPIs including the derivation of concrete recommendations for action

Further development of the features: Content and technical development of the coupon feature to continuously optimize the user experience in the shop

Project management & cross-functional work: Independent management of the interfaces to CRM, marketing intelligence, pricing, performance marketing and tech as well as implementation of (multi-stakeholder) projects

Requirements

• Education & Experience: Successfully completed studies (e.g. economics, business administration, marketing) and at least 2 years of relevant professional experience in the areas of CRM, pricing, performance marketing or analytics
• Analytical mindset: Very good analytical skills and confidence in dealing with numbers, quick comprehension as well as pronounced proactivity, organizational skills and a structured, independent way of working
• Communication & team play: Strong communication and team skills for successful collaboration in a dynamic environment as well as confident interaction with stakeholders
• Interface & tool competence: Very good use of MS Office (especially Excel) as well as experience in stakeholder management
• Language skills: Fluent written and spoken German and English skills
• Nice-to-have: Enthusiasm for fashion/e-commerce and a keen sense of targeting customers

Benefits

• Your benefits with us at a glance: Visit our benefits page.
• Simply apply online via our careers page - we will get back to you with feedback as quickly as possible!
• A place where you can be you.
• We see it as our responsibility to create an environment in which everyone can feel welcome for who they are.
• Different backgrounds and perspectives make us stronger and shape our culture.
• What we stand for internally is what we also stand for as a brand: acceptance, inclusion and a fairer approach to fashion.

About the Company

ABOABOUT YOU is one of the fastest growing e-commerce companies in Europe. With locations in Hamburg and Berlin, we bring fashion and technology together. Our mission is to rethink online shopping and make it more personal. This requires more than just good ideas. It takes people who show initiative and question the status quo. We rely on flat hierarchies, direct communication and pragmatic decisions. We don't have long coordination processes. We work with commitment and at the same time value the time we spend together, be it at a team lunch, after-work drinks, at company events or over a quick coffee between two meetings.