Marketing Manager B2B (w/m/d)

Role Summary

Ready to join?

If you see yourself in this role, please get in touch. We look forward to receiving any serious application, even if you don't check off every item. Studies show that women in particular only apply when they meet 100% of the requirements. Please don't. Let's find out together whether we're right for each other.

If you have any questions, we are always there for you!

Note on the use of AI in the application process

We also use AI in the application process to view applications and structure answers. This saves time for what matters most: talking to you. A person from our team always decides on your application.

Questions about data processing?

Feel free to write to us, we will respond personally.

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Responsibilities

Marketing across all channels: You are responsible for our B2B marketing via blog, LinkedIn, white papers, case studies, webinars and campaigns and think about the channel strategy. The benchmark: Every piece of content contributes to our GTM strategy. Thought leadership is the foundation from which our content is created.

• Thought Leadership on LinkedIn: You take over our most important organic channel and make it the stage for our thought leadership. You plan the content including visuals and repurposing, publish, evaluate and do community building.
• Paid Media: You are responsible for paid collaborations with business media from finding topics to voting through to submission. With Google and LinkedIn Ads, you develop messages, assets and test ideas and also set up campaigns yourself.
• Search Visibility: You ensure that our content is found in classic search and in AI-powered environments such as ChatGPT, Claude or Perplexity. Classic SEO and optimization for generative answers belong together for you.
• Content about events: We focus on a few, specifically selected specialist conferences per year. You design the content before, during and after, from session content to materials such as roll-ups or flyers. You coordinate the logistics behind this with our designer and external partners.
• Marketing Engineering: You think about marketing as a system: Instead of manual individual campaigns, you build scalable, AI-supported workflows for content creation, tracking, reporting and lead generation. Colleagues with strong AI expertise will support you for sparring and implementation.

Requirements

• Experience in B2B marketing: You have already worked in B2B marketing, with a strong amount of content management. Ideally for a target group with comparable demands: analytical, decision-making, not very tolerant of superficial content.
• Analytical view of content: You understand why formats work. You can handle A/B tests, key figures and evaluation and derive decisions from them.
• Interested in our topics: corporate management, financial planning, scenarios, decisions under uncertainty. These topics should appeal to you so that you thrive in this role.
• Own AI workflows: You have developed your own routines and can show how you work.
• Understanding of modern findability: You are familiar with SEO and have experience in preparing content for AI-supported search environments.
• GTM glasses: You understand marketing as part of a system of sales, product, market and positioning.

Benefits

What we offer you

Work on relevant problems: Our software supports finance teams at Siemens, Mercedes-Benz Group, Volkswagen, Commerzbank and other corporations and medium-sized companies in making better decisions under uncertainty. Your marketing appeals to exactly these companies. You are working on a product with real business impact.

• Learn fast and work AI-first: We use AI as part of our everyday work for research, prototyping, analysis, communication, automation and better decisions.
• Flexible working: We trust you to do good work.
• The focus is on results, collaboration and reliability. This includes hybrid working, 30 days of vacation and half a day of vacation as a gift for your birthday.
• Learning & Development: SaaS and AI are changing rapidly, and we are changing with them. That's why we invest in learning and personal development.
• Team & Exchange: At Valsight you get context, trust and space to move things forward. We work directly and across teams and consciously use everyone's knowledge. Weekly shows, all-hands with ask-me-anything and team events make exactly this visible in everyday life.
• Location & Office: Our office in Berlin-Kreuzberg is well connected and should be a place you like to come to. We make sure of this with breakfast, drinks and snacks of your choice, height-adjustable tables and the equipment you want. Four-legged friends are welcome.
• Mobility: We offer JobRad leasing for your dream bike.

About the Company

Good decisions rarely come about on their own. We build the software for this.

Valsight helps controlling and strategy teams react more quickly to changing market conditions by allowing them to adapt business drivers and run through scenarios within seconds.

That's why leading DAX companies and medium-sized companies rely on us - including Siemens, Mercedes-Benz Group, Volkswagen and Commerzbank.

We are not a corporation or a fresh seed startup. We are exactly in between. A team that works transparently, learns quickly and wants to get better every day.

About the position

We are looking for someone who will be responsible for our B2B marketing across all relevant channels. This includes organic content, paid activities, visibility in classic and AI-supported searches and our appearances at specialist conferences.

We are currently sharpening our GTM strategy and realigning our marketing accordingly. You help shape this phase.

You decide which topic belongs on which channel and in what form. Editorial judgment and a feeling for what really resonates with a demanding B2B target group are just as important as an understanding of campaign logic and visibility.

You work AI-first. You use AI workflows as an accelerator. They ensure speed, your judgment ensures quality.

The position can be carried out part-time (from 32 hours per week).