Marketing Guru

Role Summary

Mission

Our engineering team is known for solving problems that others consider impossible. Now we need a Marketing Guru who can do the same—but in the field of growth.

This isn't about “promotion” or glossy magazines. This is marketing as an engineering discipline of opportunity: analysis, hypotheses, experiments, and strategies that open up new markets before anyone else knows they exist.

You will work directly with the founders and leading engineers, turning technical excellence into a market advantage. Your task is to create a system for attracting new customers from complex and non-obvious domains.

What needs to be done

• Define marketing strategy and performance standards at the company level.
• Conduct marketing as research and development: hypotheses → tests → results.
• Ensure a predictable flow of new inbound leads from target markets (US/Europe).
• Link marketing to revenue, integrate it into the sales and delivery cycle.
• Manage the full cycle of marketing functions (analytics, content, brand, digital).
• Take personal responsibility for results by creating a system rather than dependence on performers.

Key performance indicators

• Creation of marketing assets
• Timely development of new marketing and commercial materials: landing pages, posts, advertising campaigns, presentations.
• Delivery time: up to 1 week from the moment the task is set.
• Quality: engagement and conversion above industry standards (conversion > 3%).
• Materials directly support the sales funnel and generate inbound demand.
• Formation and verification of marketing hypotheses
• A continuous process of generating and testing hypotheses about the audience, positioning, and channels.
• Each hypothesis must be tested within 2 weeks with clear metrics (go/no-go).
• We implement an evidence-based marketing approach: we measure, test, and scale.
• Return on marketing investment (ROMI)
• ROMI is no less than 10:1, with quarterly improvement in lead cost.
• Analytics are based on CV, UV, CPL, and ROI metrics.
• Budget optimization is achieved by prioritizing channels with maximum profitability.
• Administrative and reporting discipline
• Transparency and manageability of the process through accurate reporting, documentation, and metrics.
• 100% compliance with internal standards for reporting, documentation, and deadlines.
• As the team scales, advanced performance and engagement metrics are added.
• Brand recognition and awareness
• Builds and strengthens Gehtsoft brand awareness in target markets (the US and Western Europe).
• During the first 90 days, basic brand awareness metrics are established and growth is tracked.
• The goal is to steadily increase brand awareness among target audiences.
• Marketing and sales synergy
• Works closely with the sales department to create a unified lead generation and conversion cycle.
• Joint responsibility for achieving revenue and funnel filling goals.

Indicators

≥ 50 new MQLs (Marketing Qualified Leads) per week,

conversion to meetings > 20%,

further stages of the funnel — above the industry benchmark.

Who we are looking for

• A strategist with an engineering mindset: hypothesis → experiment → result.
• A leader who can look for opportunities rather than excuses.
• Someone who sees patterns where others see noise.
• A specialist who can turn ideas into a system and a system into results.

Requirements

• Experience in B2B/B2C marketing, digital and content strategies.
• Case experience in the US and Western European markets.
• Ability to link marketing metrics to financial indicators.
• Team management and C-suite working skills.
• Ability to quickly immerse yourself in IT markets, technologies, and client industries.
• Financial and operational maturity: working with ROI, budget, and risks.

Why Gehtsoft

• Gehtsoft USA is an engineering company founded in 1999, specializing in non-recurring custom development. Our clients are based in the US and Western Europe, mainly in the B2B and FinTech sectors.
• We are not looking for marketers who will embellish presentations.
• We are looking for researchers who will discover new areas of growth before others do.
• If you see marketing as a discipline of finding patterns and creating value, and consider data to be the best source of inspiration, then welcome aboard.