Job Overview
Job description
- Location:
- Ciudad Valles, San Luis Potosi, Mexico
- Work arrangement:
- On-site
Role Summary
As a Marketing Designer you will be responsible for executing the visual needs of the Marketing team, ensuring quality, brand consistency and creative criteria in each piece. This position is the design reference within the Marcomms team for social media channels, CRM and advertising campaigns.
This role combines high volume execution with autonomy to make visual decisions without the need for constant validation, being a key collaborator reporting to Marcomms Manager and working together with Growth to align pieces with full funnel objectives.
What you will be doing in albo
Design Execution
Design and produce pieces for social networks, email marketing, push, in apps and paid media campaigns.
Ensure visual consistency and alignment with brand guidelines in all deliverables.
Adapt formats and pieces according to the specifications of each channel and platform.
Coordinate with the team and external suppliers when the project requires it.
Work with differentiated brand systems, maintaining visual and tone coherence according to specific guidelines for each brand and product.
Criterion and creative decisions
Make design decisions autonomously within the scope of the Marcomms team.
Defend creative proposals with clear arguments in front of internal stakeholders.
Maintain and evolve the brand's visual system on digital channels.
Collaboration and operation
Collaborate with the Content, Product and Performance teams to translate briefs into effective pieces.
Manage multiple simultaneous projects with order, clarity and autonomy.
Organize assets, final versions and references with a replicable order system.
Quality and standards
Guarantee deliverables: spelling, formats, ratios, versions and technical specifications.
Document learnings and propose improvements to the production process.
Skills Required for the Role
Requirements
- 4+ years in digital design, preferably in marketing, agency or fintech environments.
- Proven experience in design for paid media, CRM and social networks.
- Portfolio that demonstrates solid visual criteria and versatility of formats.
Technical skills
- Mastery of Figma and Adobe Creative Suite (Illustrator, Photoshop).
- Knowledge of technical specifications per channel (ratios, weights, formats).
- Management of generative AI tools (image and video) applied to design with a focus on prompt engineering and tool orchestration (e.g. image generation, upscaling, assisted editing, short video generation/editing).
- Motion and video editing: essential basic-intermediate level. The role produces creator-type content for networks (Reels, TikTok) on a recurring basis and includes editing on internal organic recordings, subtitling, cutting rhythm and adaptation to short format trends.
- Knowledge in web design and tools such as Duda and Webflow is desirable, it represents an opportunity to contribute to web projects and reduce external dependency.
Soft skills
- Creative judgment and ability to defend decisions with arguments.
- High level of organization and management of multiple projects.
- Proactivity and ownership over each deliverable.
- Clear communication with multidisciplinary teams.
This role must demonstrate the ability to
- Operate with autonomy in daily execution without the need for constant supervision.
- Apply professional visual judgment in high speed and volume contexts.
- Understand the objectives of the area and how design impacts acquisition, retention and reputation.
- Move with speed without sacrificing quality.
- Represent the brand with consistency, maturity and accountability.
- Role:
- Marketing Designer