TikTok Commerce Campaign Marketing Mexico

TikTok Commerce Campaign Marketing Mexico at TikTok in Mexico City, Mexico.

Responsibilities

Team Intro

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

• Create Campaign Framework: Define campaign targets and timelines, propose campaign themes/key selling points (KSPs), set overall targets and budgets, derive actionable targets, and delegate responsibilities to the appropriate persons in charge (PICs).
• Market and Competition Analysis: Continuously track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices from other countries/regions to build information libraries and identify new growth opportunities.
• Insights Creation: Combine internal data, market research, and external input to generate meaningful insights that drive new growth opportunities or improve efficiency.
• Cross-functional Collaboration: Act as the center of expertise to collaborate with the Marketing Team (Branding/Media), IP Campaigns, and other cross-functional teams (including R&D tech) to co-develop cohesive and effective campaigns.

Requirements

• Experience: Minimum of 4 years in growth/demand, strategic planning (S&P), or consulting. Experience in forecasting, building projections, and campaign planning is required.
• Self-driven: Ability to work in an ambiguous environment, self-motivate, and perform under pressure with tight project deadlines.
• Interpersonal Skills: Strong interpersonal skills and a positive attitude when dealing with setbacks. Must be independent yet capable of teamwork.
• Language: Proficiency in English and fluent Spanish fluency is required.
• Location Requirement: Must be able to work in-person in Mexico City for 70% of the time.

Preferred Qualifications

• Project Management: Excellent project management and execution skills, including creating timelines, managing budgets, and coordinating teams to meet objectives.
• Communication Skills: Strong communication skills to effectively convey marketing plans and strategies to internal and external stakeholders in both English and Spanish.
• Analytical Skills: Proficient in analyzing data and metrics to measure the success of marketing campaigns and apply learning iterations for continuous improvement.
• Collaborative Skills: Ability to collaborate effectively with cross-functional teams, including internal departments (Marketing, Creators, Merchants, PR, GR, CSR, Legal, FinTech, Logistics, Industry Team) and Regional Teams (Marketing, Product).
• Attention to Detail: Meticulous attention to detail to ensure all marketing materials are accurate, campaign setups are timely, and execution is error-free.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

About the Company

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.

At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

We're seeking an analytically driven, and detail-oriented Client Solutions Manager (CSM) Intern to join our Ecommerce Team. As a CSM, you will partner closely with Client Partners and Client Solutions Managers to drive revenue by identifying opportunities, leveraging data insights, and delivering consultative solutions for advertisers.

This role centers on client education, relationship growth, data analysis, and campaign success. You will provide strategic recommendations to both clients and internal teams, ensuring campaigns achieve business objectives while optimizing long-term partnerships. Success in this role requires strong data analytics skills, adaptability in a fast-paced environment, and a test-and-learn mindset to uncover the best solutions.