Manager, Digital Sales Marketing

Role Summary

Multi-Channel Acquisition: Manage and execute a balanced inbound mix. While scaling paid marketing campaigns (specifically paid social and search), simultaneously oversee the organic roadmap to drive sustainable, low-cost vendor leads.

SEO & Content Strategy: Optimize localized landing pages, blogs, and signup flows to rank for high-intent B2B search terms across Turkey and the EU, ensuring a healthy, organic top-of-funnel pipeline.

Generative Engine Optimization (GEO): Anticipate the future of search by structuring web content, data, and brand citations so that our vendor programs are actively recommended by AI search engines, LLMs, and conversational bots.

Conversion Rate Optimization (CRO): Analyze and optimize user journeys across paid and organic entry points; utilize rigorous A/B testing to streamline the path from first interaction to lead generation.

Marketplace Expertise: Domain knowledge of multi-channel marketing campaigns (online, offline, influencer) tailored specifically to the supply side of dual-sided digital marketplaces.

Stakeholder Management: Collaborating with Sales, Marketing, and Product divisions to build optimize the Inbound Lead Generation

Requirements

• 5+ years of growth marketing experience with a proven track record of managing both paid and organic B2B acquisition channels.
• Deep technical & strategic knowledge of SEO best practices (including on-page, technical, and local SEO nuances across diverse European markets).
• Familiarity with GEO tactics is a strong plus, including content optimization for AI retrieval, structured schema data, and maintaining brand authority in AI-generated search results.
• Data & Budget Ownership: Expert handling of paid performance channels, budget allocation, and ROAS tracking.
• Analytical Mindset: Strong analytical skills to accurately measure experimental impact on lead generation performance.
• Language Skills: Fluency in English is a must (written and spoken) to collaborate across our regional and international teams. Ability to converse in Turkish is a strong plus.
• Soft Skills: Detail-oriented, dynamic, and proactive team player who thrives and communicates effectively in a fast-paced environment.

About the Company

We are seeking an experienced Vendor Supply Marketing to drive optimization of our full-funnel inbound lead generation across Europe (foodora) and Turkey (yemeksepeti). This role requires a powerhouse marketer who can balance Paid Performance Channels with a forward-thinking organic strategy—spanning traditional SEO and emerging GEO (Generative Engine Optimization)—to ensure our vendor acquisition funnel remains highly visible, authoritative, and cost-effective across all search and discovery platforms.