APAC Head of Digital & Performance Marketing

APAC Head of Digital & Performance Marketing at Bosch-HomeComfort in Malaysia, Malaysia.

Responsibilities

Description

The APAC Head of Digital & Performance Marketing is responsible for defining, governing, and delivering the regional, multi-brand digital marketing strategy across APAC markets for Hitachi Cooling & Heating, Bosch Home Comfort and YORK. The role leads a regional team and coordinates closely with country organizations, regional marketing teams across and beyond APAC, and cross-functional teams to ensure effective digital visibility, demand generation, customer engagement, and partner enablement.

The position owns the multi-brand regional digital ecosystem, including websites, SEO, digital campaigns, social media, email marketing, digital asset management (DAM), product information management (PIM/PMM), analytics, and marketing technology platforms. It plays a key role in supporting business growth, driving digital transformation, and ensuring governance, compliance, and alignment with Bosch standards in a post‑merger environment.

• Beyond APAC, the role provides support to other regional teams in the implementation of the Hitachi Cooling & Heating digital ecosystem.
• Lead the global governance of the Hitachi Cooling & Heating brand across digital touchpoints, ensuring consistency, quality, and compliance across regions.
• Define and execute the APAC multi-brand digital and performance marketing roadmap aligned with business growth priorities and segment strategies.
• Ensure consistent digital visibility and brand presence across owned, earned, and paid channels within APAC markets.
• Accelerate business generation across APAC through SEO, campaign optimization, lead management, and digital demand initiatives.
• Establish and govern regional standards, processes, and KPIs for digital execution across APAC markets.
• Lead critical digital transformation initiatives, including DAM rollout, MarTech evolution, and platform migrations.
• Drive data-driven decision making through advanced analytics and performance tracking.
• Prepare and communicate digital performance reporting, insights, and recommendations to regional leadership and key stakeholders,
• Ensure compliance with privacy and security requirements in all digital initiatives.
• High degree of autonomy in proposing strategies, prioritizing initiatives, and allocating regional resources within the approved framework.

Requirements

• Requires deep expertise in digital and performance marketing, including SEO, web ecosystems, analytics, MarTech platforms, DAM/PIM, email marketing, social media, and campaign governance.
• Knowledge must cover both strategic design and hands-on operational execution, with a strong understanding of how the different components of the digital ecosystem connect, interact, and drive end‑to‑end business impact.
• High specialization and difficulty to source due to the combination of technical depth, leadership capability, regional scope, digital transformation experience, and advanced planning and management skills.
• Acts as a digital reference point for APAC, coordinating specialist knowledge within the regional team and across cross‑regional and cross‑functional teams.
• Regional responsibility across APAC, operating in a highly diverse cultural, regulatory, and market landscape.
• Requires strong intercultural competence and the ability to adapt regional strategies and frameworks to local market realities.
• Familiarity with regional privacy regulations, and localization requirements is essential.

About the Company

Bosch Home Comfort.