Lead Social Media Campaigning, in Vollzeit

Role Summary

At tgf media e. V. we are working to build a lasting, vibrant democratic force.

But while democratic voices often work with limited resources, right-wing actors invest massively in their digital presence. Together they flood the internet with their narratives and specifically shape public debates.

We are doing something to counteract this – and are now consistently expanding our digital clout. That's why we're looking for you.

To set up and further develop the Edelweiss Network project, we are looking for an experienced personality with a strategic perspective, leadership skills and strong implementation skills. You will initially take on and be responsible for the strategic and operational management of social media communication and, in the future, also take on more responsibility for the overall project. You will further develop our digital communication strategy and ensure that our political content reaches people effectively - with a good understanding of political discourses, digital dynamics and the strategies that right-wing actors use to shape public debates. You also like to get involved yourself in the fight against the New Right media power and are at home on the Internet.

Responsibilities

• Strategic responsibility for the further development of political social media communication and prospective assumption of the overall lead of the project
• Professional management and further development of the social media team as well as control of editorial processes and priorities
• Development and implementation of holistic social media strategies - from topic identification to content production to analysis and optimization
• Conception and further development of social media formats that make political content understandable, relevant and shareable
• Observation of political, social and media developments as well as identification of relevant topics and communication opportunities
• Recognizing viral moments and developing appropriate content with high political relevance and reach potential
• Controlling the production of posts, reels and stories for various platforms
• Active participation in content creation, including development of texts, captions and simple video editing (e.g. editing, captions, edits)
• Independent planning, control and implementation of projects as well as coordination with internal teams and external partners
• Analysis of performance data, reach and interactions as well as deriving strategic recommendations for action
• Identification and integration of new trends, tools and best practices for the continuous development of social media work
• Helping to shape a modern, efficient and effective editorial way of working

Requirements

• Several years of experience in the areas of social media, digital communication or political communication
• Experience in managing projects and leading teams
• Strong understanding of political communication, digital trends and platform-appropriate content strategies
• Ability to translate strategic goals into concrete operational measures
• Very good editorial skills and a feel for relevant, understandable and attention-grabbing content
• Creativity, initiative and the ability to take responsibility
• Hands-on mentality combined with strategic thinking and leadership skills
• Experience in engaging with right-wing narratives, digital communication strategies and political networks as well as an understanding of how right-wing actors use public debates and social media
• Ability to classify social and political developments and derive relevant communication strategies from them
• Experience in dealing with political communication in conflict-laden or dynamic discourse areas

Benefits

• Working with meaning & noticeable social impact
• Flexible working: Berlin office + remote, however you think best
• Top equipment, production studio & tools for professional content production
• Participation in design desired: good ideas are tried out, not filed away
• Clarity & development: honest feedback culture, strategic sparring, learning as standard
• Part of a strong network of progressive actors
• A team with attitude, trust & real collaboration at eye level
• Regular team days & exams to improve together
• Fair remuneration & transparent framework conditions
• Job ticket

Additional Information

If you recognize yourself in the advertisement, we look forward to receiving your application via join.com.

• Please upload the following documents there as a summarized PDF document under the name “Cover letter” by August 10, 2026:
• Short letter of motivation
• CV

Work samples, e.g. b.

Links or screenshots to 2-3 mobilization campaigns with a short description of your role and objectives

Fictitious task New data shows: Frank Gotthardt not only finances NIUS, but also partly Appollo News and Compact. We got this information exclusively from a research network. We have agreed to go live with it the day after tomorrow. Describe your strategy on just one page, which levers you would use to achieve the widest possible campaign - from organizing to the final posts on social networks. Design at least one video script and one slider.

Tip: Show us what you can do! Choose work samples that you are really proud of - these can also be your own projects, volunteer work or actions from private initiatives if they show your flair for political communication and viral storytelling.

We welcome all applications – regardless of gender, ethnic and social origin, religion or belief, disability, age, sexual orientation and identity. To strengthen representation, we particularly encourage FLINTA*, people with a history of immigration and people with experience of racism to apply. For us, a university degree is not a must if you have the necessary skills through other means.

Since we are a small team without our own HR department, we ask for your patience and we will get back to you as soon as possible. This is also why we ask you to submit your application via join.com.