Lead generation manager

Role Summary

You are accountable for

• Researching and identifying relevant construction projects using the Glenigan portal
• Uploading researched projects into the CRM with complete and accurate information
• Reviewing project leads shared by the sales team via the Project Leads WhatsApp chat
• Checking for duplicate projects or contacts before progressing or assigning

Assessing and Scoring each opportunity based on

• Complexity Score
• Stakeholder / Relationship Score
• Specification Score
• Project start date
• Conducting structured outbound calls to architects, engineers, main contractors, developers, and
• consultants
• Holding professional, credible conversations focused on early-stage project intelligence and specification
• influence
• Generating email enquiries with drawings to create Sales Qualified Leads
• Progressing qualified opportunities into the pipeline with clear next steps and ownership
• Booking project-related, non-project, or CPD meetings when suitable to support early engagement
• Assigning validated project leads to the appropriate internal owner for follow-up
• Ensuring every Sales Qualified Lead is supported with accurate documentation and contact detail
• Following the Weekly Routine Intent outlined in the Sales Playbook as closely as practical
• Maintaining excellent CRM discipline, ensuring updates are made within agreed timeframes
• Flagging risks, duplication, gaps, or unclear information early so they can be resolved
• Supporting clean, well-documented handovers to Business Development, Sales, or Client Relationship
• teams
• What Good Looks Like

You are recognised for being

• Sales focused and outcome driven
• Generating a consistent flow of Sales Qualified Leads and email enquiries with drawings, not just activity
• Organised and disciplined
• Structured research, consistent calling, and clean CRM updates
• Clear and confident
• Credible conversations with architects, engineers, contractors, and developers
• Commercially aware
• Understanding which projects are worth progressing based on scoring and start date
• Curious and detail-focused
• Uncovering useful project and stakeholder intelligence others might miss
• Methodical and reliable
• Nothing sits unreviewed, duplicated, or unassigned
• Resilient and proactive
• Maintaining momentum and enquiry generation week after week
• A team player
• Creating clarity and momentum for others through accurate handovers and enquiries with drawings
• Good = delivering a steady number of Sales Qualified Leads (enquiries with drawings), supported by accurate

project intelligence and a trusted, sales-ready pipeline that strengthens the overall engine around you. Targets may be adjusted if conversion ratios improve or decline to ensure focus remains on sales-qualified outcomes, not just activity volume.

Responsibilities

Your mission in this role is to

Identify, qualify, and coordinate early-stage sales opportunities by researching construction projects via the Glenigan portal, reviewing inbound project leads from the sales team, and engaging early-stage design and delivery stakeholders through structured outbound calling. You will create clarity at the top of the pipeline by assessing opportunity quality, generating Sales Qualified Leads, and ensuring the right projects are

assigned to the right people at the right time.