JO-202568: Amazon Marketplace Specialist (FBM)

Role Summary

This is a remote position.

1. Position Title: Amazon Marketplace Specialist – FBM (Fulfilled by Merchant)

• Employment Type: Independent Contractor - Part Time
• Location: Remote
• Department: E-Commerce / Digital Sales
• Reports To: E-Commerce/Project Manager / CEO

The Amazon Marketplace Specialist (FBM) is responsible for the end-to-end management, optimization, and growth of the company’s Amazon Seller Central account operating under the Fulfilled by Merchant (FBM) model .

This role ensures smooth marketplace operations, order fulfillment coordination, product visibility, advertising optimization, and revenue growth while maintaining compliance with Amazon’s policies and performance standards.

The specialist will manage the entire Amazon FBM lifecycle , from account setup, product listing, inventory coordination, order management, shipping workflow, customer service, advertising campaigns, analytics, and growth strategy .

Manage promotional campaigns such as

Coupons

Lightning Deals

Seasonal discounts

Ensure compliance with Amazon Fair Pricing Policy .

1. FBM Order Processing & Fulfillment

Monitor incoming orders in Seller Central .

Coordinate with warehouse and logistics partners to ensure timely fulfillment.

Generate and manage shipping labels and shipment confirmations .

Ensure compliance with Amazon shipping SLAs .

Track shipments and resolve delivery issues.

1. Inventory Management

Maintain accurate inventory levels across all listings.

Prevent stock-outs or overselling by coordinating with supply chain teams.

Forecast demand based on sales trends and seasonality.

Update inventory quantities regularly.

1. Customer Service Management

Manage customer communication via Amazon Buyer-Seller Messaging .

Respond to inquiries within Amazon’s 24-hour response requirement .

Handle refunds, returns, replacements, and complaints .

Maintain high customer satisfaction ratings and seller feedback .

1. Returns & Refund Processing

Process return requests according to Amazon return policies .

Coordinate with warehouse teams on returned inventory.

Analyze return trends and recommend improvements.

1. Amazon Advertising (PPC Management)

Plan, launch, and manage Amazon PPC campaigns , including:

Sponsored Products

Sponsored Brands

Sponsored Display

Monitor campaign performance metrics such as

ACOS

ROAS

CTR

Conversion Rate

Optimize campaigns through keyword adjustments and bid management.

1. Sales Analytics & Reporting

Monitor and analyze Amazon business reports and sales performance .

Track key metrics including

Revenue

Conversion rates

Buy Box percentage

Advertising performance

Generate weekly and monthly performance reports .

1. Marketplace Growth Strategy

Conduct market and competitor research .

Identify opportunities to improve product ranking and visibility .

Recommend strategies for revenue growth and marketplace expansion .

Support new product launches on Amazon.

1. Amazon Policy & Compliance

Ensure listings comply with Amazon’s policies and category requirements.

Stay updated on Amazon algorithm changes and policy updates.

Prevent and resolve issues related to restricted products or listing suppression .

1. Cross-Functional Collaboration

Work closely with internal teams such as

1. Warehouse / Fulfillment
2. Marketing / Digital Advertising
3. Finance
4. Product Development
5. Operations

Responsibilities

1. Amazon Seller Central Account Management

• Manage and maintain the company’s Amazon Seller Central account .
• Ensure compliance with Amazon marketplace policies and standards.

Monitor and maintain healthy Account Health Metrics , including:

• Order Defect Rate (ODR)
• Late Shipment Rate

Pre-Fulfillment Cancellation Rate

• Manage performance notifications, policy updates, and account alerts .
• Handle case management, escalation, and account reinstatement processes if needed.

1. Product Listing & Catalog Optimization

Create, upload, and manage product listings in Amazon Seller Central .

Optimize listings using Amazon SEO best practices , including:

• Keyword optimization
• Title structure
• Bullet points

Product descriptions

• Manage A+ Content and enhanced brand content .
• Upload and maintain product images, infographics, and multimedia assets .
• Manage product variations (size, color, bundles) .
• Conduct keyword research to improve organic rankings.

1. Pricing & Competitive Strategy

• Monitor competitor listings and market trends.
• Implement dynamic pricing strategies .

Requirements

• 2–5 years experience managing Amazon Seller Central
• Proven experience handling Amazon FBM operations
• Experience managing Amazon PPC campaigns
• Experience with Amazon product listing optimization and SEO
• Experience managing Amazon order fulfillment workflows
• Amazon Certifications (Preferred / Strong Advantage)

Candidates with the following certifications will be prioritized

• Amazon Advertising Certification
• Amazon Sponsored Ads Certification
• Amazon DSP Certification
• Amazon Advertising Foundations Certification
• Amazon Retail for Advertisers Certification
• Amazon Seller University Advanced Training
• Additional relevant certifications
• Amazon Marketplace Strategy Certification
• E-Commerce Marketplace Management Certification

Technical Skills

• Amazon Seller Central management
• Amazon PPC advertising
• Listing optimization and Amazon SEO
• Keyword research tools (Helium10, Jungle Scout, Keepa)
• Inventory management systems
• Data analysis using Excel or Google Sheets
• Analytical Skills
• Sales performance analysis
• Advertising ROI analysis
• Pricing strategy and competitor bench-marking
• Conversion rate optimization
• Operational Skills
• Order processing and fulfillment coordination
• Customer service management
• Returns and refund processing
• Marketplace compliance monitoring
• Key Performance Indicators (KPIs)
• Monthly Amazon revenue growth
• Product listing conversion rate
• Buy Box win rate
• Advertising ROAS / ACOS
• Order Defect Rate (ODR)
• Customer feedback score
• On-time shipment rate
• Tools Commonly Used
• Amazon Seller Central
• Amazon Advertising Console
• Helium10
• Jungle Scout
• Keepa
• Google Analytics
• Excel / Google Sheets
• Inventory management software
• Expected Outcomes (First 90 Days)
• First 30 Days
• Conduct full audit of Seller Central account
• Optimize existing listings
• Review FBM fulfillment process
• 60 Days
• Launch optimized PPC campaigns
• Improve listing SEO and visibility
• 90 Days
• Increase sales performance and conversion rates
• Deliver structured growth strategy and reporting

Benefits

Remote Work