Integrated Marketing Manager (m/w/d)

Role Summary

Our mission is to make mobility simple, reliable and accessible to everyone. MoPla Solutions GmbH combines public and flexible means of transport into a trustworthy platform that closes mobility gaps, supports the last mile and functions reliably in everyday life.

We are looking for you to achieve great things together with you! Let's start full-time at the Augsburg (Neusäß) location from now on.

Responsibilities

Operational management of our external lead agency as well as quality assurance of the agency services with regard to brand appearance, goal achievement, profitability and adherence to deadlines

• Creation and prioritization of briefings as well as coordination of campaigns, content and communication measures
• Regular reporting to management and analysis of relevant marketing metrics
• Evaluating the effectiveness of marketing measures and deriving continuous improvement measures for GTM market strategies
• Ensuring transparent budget and measure control
• Cross-divisional coordination of all marketing activities as well as consistent brand management
• SEO optimization of company websites and carrying out website analyzes to identify optimization potential
• Planning and controlling SEA campaigns
• Commissioning print and advertising materials such as business cards, flyers and small advertising goodies
• Support of local marketing activities such as regional festivals, events and trade fairs in the Augsburg region

Requirements

• Completed studies in marketing, communication, design
• Several years of professional experience in marketing, ideally with relevant experience with external agencies or service providers
• Strong strategic thinking skills combined with strong implementation skills
• Experience in managing campaigns, budgets and key figure analysis
• Strong communication skills and confident demeanor when dealing with management, departments and external partners

Benefits

• Your place of work: Modern office location in Neusäß (Augsburg) as well as mobile working
• Your relaxation: 30 annual vacations
• Maximum flexibility: Free working hours from Monday to Friday

Traveling sustainably: A suitable mobility solution e.g. Germany ticket etc.

• The mopla team: team events with AllHands weeks and joint team building measures
• For your career: opportunities for further development and regular training opportunities