Head of Commercial & Revenue | Rental & Leasing | Hertz | Al Futtaim Financial Services

Role Summary

Overview of the role

The Head of Commercial and Revenue is a senior executive role accountable for driving sustainable revenue growth, yield optimization, and digital-led commercial performance across both rental and leasing businesses. The role owns pricing, product, sales performance, marketing, digital channels, and partnerships, ensuring that fleet, demand, and customer acquisition are optimally aligned. Acting as the commercial “conductor” of the organization, the Head of Commercial and Revenue balances short-term revenue maximization with long-term customer value, brand strength, and digital scalability.

The role operates in a fast-paced, high-accountability environment within a multi-entity mobility business spanning daily rental, long-term leasing, and emerging digital channels. The role is directly influenced by organizational policies related to fleet lifecycle management, pricing governance, customer experience standards, and digital transformation priorities. Strategic decisions must align with cross-functional stakeholders across Operations, Finance, Fleet, IT, and Legal, while remaining responsive to market dynamics, OEM partnerships, and regulatory requirements

Responsibilities

Revenue & Pricing Strategy

• Define and track the performance of the overall revenue strategy for rental and leasing.
• Own dynamic pricing, yield management, and rate governance.
• Set leasing commercial frameworks including pricing matrices, discount thresholds, and margin targets.
• Sales & Commercial Performance (B2C)
• Lead retail sales strategies.
• Track performance and profitability on all sales channels
• Drive customer acquisition, retention, and upsell strategies across segments.

Digital & E Commerce Performance

• Own digital revenue channels (website, app, online portals).
• Drive digital lead generation, conversion optimization, and funnel performance.

Marketing, Brand & Demand Generation

• Define brand positioning and marketing strategy across rental and leasing.
• Oversee ATL/BTL, performance marketing, loyalty, and promotional campaigns.

Partnerships & Distribution Channels

• Manage OTA, aggregator, airline, hotel, and strategic mobility partnerships.
• Optimize channel mix to balance volume, margin, and dependency risk.
• Commercial Analytics & Performance Management
• Establish a strong commercial performance management cadence.
• Own dashboards covering pricing, yield, digital, sales, and marketing metrics.

Requirements

Skills

• Required Skills to be successful
• Advanced revenue management and pricing expertise
• Strong digital, e‑commerce, and performance marketing understanding
• Commercial negotiation and contract structuring skills.
• Highly analytical, KPI-driven, and financially literate.
• Ability to influence and align cross-functional teams (Fleet, Ops, Finance, IT).

What equips you for the role

• Bachelor’s degree in Business, Economics, Marketing, or similar (MBA preferred).
• 10–15+ years of experience in senior commercial, revenue, or digital roles in the vehicle
• Strong background in mobility, automotive, rental, leasing, travel, or subscription-based businesses.
• Proven experience managing pricing, sales, and digital channels at scale.

About the Company

Why Join HealthHub?

We Hear Your Ambition.

For over 90 years, the Al-Futtaim Group has been bringing the world’s leading brands of lifestyle watches, cars, home furnishings and fashion to the UAE. The Group has now introduced a whole new way of holistic healthcare through HealthHub Clinics by Al-Futtaim, its multi-speciality chain of more than 20 clinics in Dubai with over 25 specialties offering the right combination of advanced diagnostics, proven medical expertise and specialised services.

What gives our clinics an edge is that as a part of the Al-Futtaim Group, you can expect world-class quality standards, with access to the best medical services and facilities within a healing environment. It’s a new way of healthcare that’s designed to meet a patient’s needs with a complete range of smart healthcare solutions. As testimony to this, only recently, we’ve earned a rare milestone of being the only primary healthcare network in the UAE to receive the Gold Seal by a reputed international body: Accreditation Canada.

As trusted partners to health, we at HealthHub Clinics adopt evidence-based learning that enables us to listen to our patients more carefully. It helps us in treating the cause and not just the symptoms, while applying global best practices to ensure quality of care for every family member. Most of all, we adopt a patient-centric approach to healthcare that is reflected in the promise of our core belief: “We Hear You.”

5-day working week