Freelance Performance Creative Designer (m/w/d)

Role Summary

AYLASHES is a successful D2C beauty brand for DIY eyelash extensions. With our products, our customers can create their own individual studio look at home in just a few minutes.

For our further development, we are looking for an experienced freelance performance creative designer who will develop visually strong and performance-oriented creatives for our advertisements, landing pages and our online shop.

Not only should you have an excellent sense of aesthetics, typography and imagery, but you should also understand how designs work in e-commerce: from an attention-grabbing introduction to a clear visual hierarchy to a convincing product presentation and a clear call-to-action.

Responsibilities

• You develop performance-oriented static ads and graphics for Meta, Instagram, TikTok, Google and other digital channels.
• You design different creative angles, hooks, layouts and variants so that we can test messages and visual approaches in a targeted manner.
• You transform product images, UGC material, testimonials, benefits and advertising texts into attention-grabbing and sales-oriented creatives.
• You design visual concepts, page layouts and individual areas for landing pages, product pages and our online shop.
• You will develop, among other things, hero sections, product benefit graphics, comparison displays, application instructions, before and after visuals, trust elements and other conversion elements.
• You ensure that the brand, product, application, benefits and results of AYLASHES are presented in a high-quality and understandable manner.
• You adapt creatives for different platforms, placements and formats - especially 1:1, 4:5 and 9:16 as well as other display and web formats.
• You pay attention to safe zones, readability, mobile display and consistent visual quality in all formats.
• You develop new variants and iterations from successful ads, for example with different hooks, images, headlines, colors, layouts or CTAs.
• You will reliably implement existing brand specifications and further develop our visual communication together with us.
• You work closely with our marketing team, implement feedback quickly and reliably and contribute your own ideas and recommendations.

Requirements

• You have proven experience in designing performance creatives for Meta, TikTok, Google or comparable paid media channels.
• You have a meaningful portfolio with relevant advertisements, landing pages or e-commerce designs - ideally from the areas of beauty, fashion, lifestyle or D2C.
• You understand the basic creative strategy behind successful ads and know why hook, visual hierarchy, product staging, readability, social proof and CTA are crucial.
• You have experience with conversion-oriented web and landing page design and can develop attractive layouts that also work on mobile devices.
• You are confident in relevant design programs, such as Figma, Adobe Photoshop, Illustrator, InDesign or similar tools.
• You have a very good sense of aesthetics, typography, colors, composition, image selection and modern e-commerce design.
• You can prioritize information visually and present even more complex product benefits in a quickly understandable way.
• You know how to combine high-quality brand impact with clear, performance-oriented communication.
• You work independently, structured and with attention to detail and reliably meet agreed deadlines.
• You can safely process German-language advertising texts and recognize when a headline or message in the design does not work optimally.
• Experience with A/B testing, creative iterations and evaluating ad performance is a strong plus.
• Experience with simple animations, motion graphics or AI-supported image editing is also an advantage, but not a requirement.

Benefits

• Flexible and location-independent collaboration on a freelance basis.
• The possibility of long-term collaboration with regular projects and predictable tasks.
• Varied design projects for paid social, Google Ads, landing pages, product pages and our online shop.
• Clear briefings, existing brand guidelines, product materials and advertising texts as the basis for your work.
• Direct communication, quick decisions and concrete feedback loops.
• Insights into how your creatives are performing so you can understand which designs are working and why.
• Space for your own ideas, new design concepts and creative testing approaches.
• The opportunity to actively shape the visual development of a growing D2C beauty brand.
• Fair and transparent remuneration, tailored to experience, quality and project scope.
• We don't need a classic CV or cover letter. The quality of your work, your sense of aesthetics and your previous results are crucial.

Additional Information

Please send us your application

• five to eight of your strongest and most relevant works,
• Examples of performance ads and, if available, landing pages or e-commerce designs,
• a short information about what you took on in the projects shown,
• if possible, concrete results or insights into the performance of your work,
• your current availability and approximate weekly capacity,

your asking price per creative, hourly or package price.

If you have already worked on a particularly successful ad or landing page, please show us what worked about it and what contribution you made.

Unfortunately, we cannot consider applications without a relevant portfolio. If your work and profile suit us, you will receive a short and clearly defined test task from us.

We look forward to seeing your work and working together to develop designs that not only look high quality, but attract attention, build trust and achieve real results.