Field Enablement, Principal

Role Summary

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

Snowflake is seeking a Field Enablement Business Partner to serve as the Chief Activation Officer for both our Account Executive and Customer Experience organizations. Embedded within key field leadership teams, you operate as a strategic partner who diagnoses capability gaps tied to business outcomes, translates complex technical and product knowledge into compelling learning experiences, and designs programs that make the field more capable, whether that means closing a deal or architecting a technical solution.

This role sits at the intersection of technical depth and sales craft. You build hands-on labs and technical content that SEs can use the next day, and you design methodology-grounded sales training that sharpens AEs' sales skills. You are the connector between Product, Marketing, Field Engineering, and Field Sales, and the person who makes sure capability actually changes.

• Act as a strategic enablement business partner for Sales, Services Delivery, and Sales Engineering leadership alike, diagnosing skill gaps tied to business outcomes, prescribing targeted interventions, and measuring whether capability actually changed
• Own programs end-to-end, spanning ideation, content creation, delivery, measurement, and iteration. This includes program management, stakeholder communications, and learning design
• Translate technical product releases, industry use cases, and company focus areas into consumable materials for both technical and non-technical field audiences
• Diagnose field needs through data signals (Gong, Salesforce, leadership conversations, PM roadmap, etc.), then classify and prioritize gaps with evidence
• Design activation experiences by choosing the right modality: hands-on or self-serve lab, AI-powered learning, peer learning session, coaching, or live workshop. Then measure behavior change, not just completion
• Build technical content directly, including product demos, architecture walkthroughs, and competitive technical positioning, reducing SME burden and raising content quality
• Deliver sales skills training grounded in frameworks such as value selling, MEDDPICC, and discovery excellence, developing field ability to lead complex, multi-stakeholder sales cycles
• Curate and quality-gate all enablement content, validate AI-generated outputs for accuracy and audience fit, maintain a source of truth for your domains, and feed quality signals back to Product Marketing
• Act as the mini-CLO for your programs and constituents, serving as the consulting partner to local and regional field leaders and delivering localized programming where global programs fall short
• Scale what works, capture local wins, package them, and propagate them to the broader field organization
• Collaborate with Onboarding to shape and continuously refine the everboarding program based on real field signals and new hire readiness data

Responsibilities

• How do you want to make your impact?
• For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com http://careers.snowflake.com

Requirements

• 10+ years of related experience with a focus on enterprise software, field enablement, technical product marketing, solution engineering, or a combination
• Deep technical expertise: hands-on proficiency in SQL, Python, and data platforms (OLAP/OLTP, data engineering, data science workflows)
• Snowflake experience strongly preferred; SnowPro Core or SnowPro Advanced certification is a plus
• Understanding of complex sales cycles, you can walk in the shoes of an AE navigating a multi-stakeholder deal, an SE building a proof of concept, and Services Delivery working through implementation
• Skilled in learning design and measurement (e.g., Kirkpatrick framework), enablement tooling (LMS, CMS, Gong, Salesforce), gamification, and multi-stakeholder program management
• Fluency in selling and process methodologies (value selling, MEDDPIC, etc.) and the ability to design training that changes how reps sell, not just what they know
• Strong consultative skills to conduct discovery with field leaders, diagnose root causes, create targeted solutions, and facilitate workshops that drive action
• Ability to build technical content from scratch: demo environments, hands-on labs, architecture diagrams, competitive battle cards, etc.
• Exceptional communication and presentation skills; ability to influence without authority across Product, Marketing, Sales, and Engineering
• Experience working in fast-changing environments requiring strategic thinking, resourcefulness, agility, and results-oriented decision-making
• Bachelor's degree required

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

About the Company

ABOUT THE AI PRODUCTS TEAM

The AI Products team is part of the broader Marketplace & Collaboration organization and is focused on bringing AI products on top of Snowflake’s data and application platform to help customers discover, share, monetize, and act on data assets & applications more easily.

This team is building the connective tissue of the agentic enterprise: the infrastructure and product surfaces that allow Snowflake customers to seamlessly share datasets, semantic views, and applications, and make them discoverable and executable through Cortex Code, CoWork, and other agentic harnesses.

Our strategy is centered on evolving Snowflake Marketplace for the AI era, including packaging data and intelligence into ready-to-use agentic experiences, and enabling governed access patterns that let AI systems safely operate on enterprise data and applications.

AS A STAFF SOFTWARE ENGINEER ON AI PRODUCTS, YOU WILL

WHY JOIN THIS TEAM

This is a chance to shape how Snowflake customers expose data and applications to AI systems in a secure, governed, and highly usable way. The work sits at the intersection of platform engineering, product innovation, and AI transformation, and it directly influences how the Data Cloud evolves for the next generation of customers and builders.