Especialista de Growth Marketing

Role Summary

We are looking for a growth professional who goes beyond paid media management, who has the ability to lead projects involving agencies, peers and other areas of the company. Its main mission will be to connect agencies' data to the internal funnel to run experiments, improve conversions and reduce CAC, using everything from paid media tools, through SEO, GEO, CRO and CRM actions with autonomous rulers in Hub Spot.

Plan, monitor and optimize Google Ads, Meta Ads (Facebook/Instagram) and LinkedIn Ads campaigns with a focus on generating qualified leads.

Be responsible for the management and evolution of the institutional website, ensuring good performance, usability and optimization for conversion.

Critically evaluate the deliveries of partner agencies, demanding quality, consistency and performance.

Make specific adjustments to paid media campaigns when necessary.

Monitor key performance metrics (CAC, CPL, ROI, traffic, conversion) and present results in a clear and actionable way.

Continuously evolve the CAC/LTV ratio, ensuring the best investment efficiency.

Work together with other marketing areas (content, market intelligence, branding) and with the product and commercial teams.

Implement A/B testing practices and experimentation for continuous optimization.

Implement, with the support of specialized partners, the best SEO and GEO techniques.

Act as owner of activation and relationship rules within Hubspot.

Monitor results both in HubSpot and in traditional traffic and paid media tools.

Prepare results reports and propose tactical and operational actions to continuously improve results.

Requirements

• Experience in B2B marketing, software or ERP.
• Certifications in Google Ads, Meta Ads or LinkedIn Marketing Solutions.
• Experience in managing marketing automation tools such as Hubspot.
• Knowledge of analysis tools (Google Analytics 4, Tag Manager, Hotjar).
• Training in Marketing, Communication, Administration or related areas.
• Solid experience in paid media and growth marketing.
• Mastery of Google, Meta and LinkedIn advertising platforms.
• Knowledge of SEO, GEO, CRO (conversion optimization) and website management using CMS (WordPress or similar).
• Ability to analyze data and transform metrics into business insights.
• Good communication to interact with agencies, internal stakeholders and strategic areas.

Benefits

Meal/food voucher 🥗

• Health plan 🩺
• Life Insurance 🥰🏘️
• Dental plan 🦷
• Birthday day off 🎉
• Transportation voucher 🚍
• Corporate University: IPED / Allura: Free corporate education platform 📚;
• Certification Incentive: Additional remuneration for each certification in accordance with current policy (From 3 months in the company)📚
• Education Assistance: Reimbursement of up to 50% of Postgraduate or MBA courses. (From 3 months in the company) 📚
• Marriage assistance (From 1 year);
• Daycare allowance: (Values changed annually for children up to 60 months);
• Maternity/paternity bag: Hospital departure kit for the baby; 👩🏽🍼
• TotalPass 💪🏼