Analista de dados pleno - CRM

Role Summary

Profissional de dados com perfil analítico e visão de negócio, capaz de transformar dados de CRM em insights acionáveis e aplicar técnicas de analytics e inteligência artificial para otimizar estratégias de aquisição, retenção e relacionamento com clientes.

profissional proativo, orientado a resultados e com forte senso de ownership, capaz de atuar de forma estratégica e executiva na evolução do CRM orientado a dados.

Differentiators

Affinity with the use of AI in everyday life to gain productivity and analytical efficiency

Experiência ou interesse em utilizar ferramentas de IA generativa para apoiar análises exploratórias, geração de insights, otimização de queries SQL e documentação

Ability to identify opportunities for automating analytical routines and data processes

Interesse em evoluir análises descritivas para abordagens mais inteligentes, como segmentações avançadas, regras de priorização e lógicas de scoring simples

Responsibilities

• Conduct exploratory, diagnostic and performance analyzes related to CRM, customer lifecycle, engagement, churn and retention
• Develop and maintain consolidated analytical bases (profile, behavior, transactions, campaigns, interactions)
• Create and document reusable datasets for different areas (Marketing, Growth, Sales, Product)
• Support the definition and monitoring of CRM metrics (KPIs, OKRs and operational indicators)
• Conduct ad hoc studies to answer business questions and guide strategic decisions
• Develop dashboards and self-service analyses, ensuring clarity and reliability of information
• Work collaboratively with business and technology teams, acting as a bridge between data and decision-making
• Ensure quality, consistency and governance of CRM data
• Support segmentation, personalization and experimentation initiatives (e.g. A/B tests, cohorts)

Requirements

• What we look for in you!
• Previous experience as a Data Analyst / BI / CRM.
• Working in cross-functional teams, collaborating with multiple areas.
• Experience in data-driven contexts, with metrics-driven decisions.
• Experience with customer bases, campaigns, journeys or digital products.
• Experience in B2B, B2C or marketplaces preferred (not mandatory)
• Knowledge in analytical data modeling (fact and dimension tables, CRM datasets)
• Experience with BI tools (e.g. Power BI, Tableau, Looker or similar)
• Familiarity with data environments (Data Warehouse, Data Lake, pipelines)
• Understanding CRM, marketing, sales and lifecycle metrics
• Good documentation and analysis communication skills
• Solid experience with SQL for data extraction, transformation and analysis

Benefits

Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in several markets, such as financial services, health, automotive, agribusiness, insurance, among others. Experian invests in people and advanced new technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.

Our uniqueness is to value yours. Experian’s people-centered, inclusive and purpose-driven culture is recognized by numerous awards — including World’s Best Workplaces™ 2025 (Fortune’s Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to see why. Experian is also proud to be an equal opportunity and affirmative action employer.

• Experian Careers - Creating a better tomorrow together
• Find out what its like to work for Experian by clicking here

About the Company

Serasa Experian is the first and largest Datatech in Brazil. Leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people realize their dreams and companies of all sizes and segments to prosper.

We have 22,000 people operating in 32 countries and every day we are investing in new technologies, talented professionals and innovation to help every client maximize every opportunity. With corporate headquarters in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is part of the FTSE 100 index.