Analista de Design de Produto Sênior - Design System

Role Summary

We are looking for a creative person, with a passion for craftsmanship and a solid background in UX, Information Architecture, Content and Artificial Intelligence, to lead the design, evolution and governance of our conversational experiences (interfaces, chat, voice and multimodal).

This person will act as a reference in Conversational Design, connecting language, technology, data and design to build clear, efficient and scalable conversational journeys, aligned with brand guidelines and business objectives. We expect a systemic vision capable of integrating different products, channels and usage scenarios, ensuring consistency, fluidity and continuity of the end-to-end experience.

Its mission is to transform insights, data and usage learnings into natural, humanized and problem-solving-oriented conversations, continually increasing the quality of the user experience, the maturity of Content + AI in the Design Team and the impact of conversational solutions on our digital channels.

Map and build end-to-end conversational journeys (chat/voice/multimodal), identifying touchpoints, gaps, frictions and opportunities to personalize the experience.

Design conversational flows, scripts and content with clear, friendly, consistent language and aligned with brand guidelines.

Define language principles, conversational style guide and content governance (nomenclature, taxonomies, tone of voice, microcopy and response patterns).

Develop and test prototypes quickly with users and stakeholders, promoting improvements based on discoveries and evidence.

Conduct experiments to evolve the experience, based on feedback, usage data, conversation analysis and user research.

Define and monitor key metrics with business impact.

Research and introduce trends in generative AI, prompt engineering, NLU/NLP, user behavior, and bot/assistant best practices.

Increase the maturity of Content + AI in the design team, establishing a routine of mentoring, good practices, reviews and construction of manuals, guides and rituals.

Facilitate stakeholder alignment by promoting design/content standards at scale.

Facilitate collaboration between areas, connecting opportunities between products, channels and different scenarios to develop conversational solutions.

Requirements

• Academic training in Design, Communication or related areas.
• Solid experience as a Conversational Designer, Content Designer, Information Architect or UX Writer in digital products.
• Experience with AI applied to conversational interfaces.
• Solid knowledge in Content Production, AI and Information Architecture.
• Experience in the design and development of chatbots and conversational interfaces.
• Experience in user research.
• Passion for craft.

Benefits

Experian is a global data and technology company that drives opportunities for people and businesses around the world. We operate in several markets, such as financial services, health, automotive, agribusiness, insurance, among others. Experian invests in people and advanced new technologies to unlock the power of data. We have an incredible team of 25,200 employees in 32 countries.

Our uniqueness is to value yours. Experian’s people-centered, inclusive and purpose-driven culture is recognized by numerous awards — including World’s Best Workplaces™ 2025 (Fortune’s Global Top 25) and Great Place To Work™ in 26 countries, among others. Check out Experian Life on social media or explore our careers site to see why. Experian is also proud to be an equal opportunity and affirmative action employer. If you have any disability or need that requires adaptation, we ask that you inform us as soon as possible.

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About the Company

Serasa Experian is the first and largest Datatech in Brazil. Leader in intelligence solutions for analyzing risks and opportunities, focusing on credit journeys, authentication and fraud prevention. With cutting-edge technology, innovation and the best talent, it transforms the uncertainty of risk into the best decision, helping people realize their dreams and companies of all sizes and segments to prosper.

We have 22,000 people operating in 32 countries and every day we are investing in new technologies, talented professionals and innovation to help every client maximize every opportunity. With corporate headquarters in Dublin, Ireland, Experian is listed on the London Stock Exchange (EXPN) and is part of the FTSE 100 index.