Director of Sales and Marketing

Role Summary

The Director of Sales and Marketing will drive revenue and build the trade relationships that fill one of the Caribbean's most storied independent resorts - sales-led, with everything else following from that.

Responsibilities

• Commercial strategy: The annual sales and revenue plan, market mix targets, rate strategy, occupancy goals by segment and season.
• Trade engagement: Sales trips to the US and UK, Relais & Châteaux roadshows, travel advisors hosted on property, and CB kept front of mind with the top-producing agencies in the key feeder markets.
• New guest acquisition: Develop and execute a targeted strategy for reaching and converting the affluent 40-50s couples and multi-generational family segments identified as the primary growth audience.

Returning guest relationship: Protect and deepen the 65% return rate with the same rigour you apply to acquisition. Design the communication touchpoints - pre-arrival, on-property, post-stay - that make returning guests feel known. Work with the Head of Reservations to align guest communication with the brand's tone.

Partner management: Day-to-day lead for marketing, US Sales, UK Sales and Relais & Châteaux GSO.

Requirements

• 7+ years’ experience in luxury hospitality sales and have established relationships with top travel agencies in the US and UK.
• Bachelor's degree in business administration, communications, sales or marketing; MBA preferred
• Exceptional communication, leadership, strategic thinking, problem-solving, and team management skills.
• In-depth understanding of market trends, competitor analysis, customer behavior, and regulatory compliance in the industry.

About the Company

Curtain Bluff - an award winning Relais & Chateaux hotel, is an elegant island luxury resort, which is welcoming, inviting, and blends timeless seaside elegance with “toes in the sand” charm. We are currently looking for a suitable and qualified candidate for the following position: