Job Overview
Job description
- Location:
- Europe, European Union
- Work arrangement:
- On-site
Role Summary
WHOM WE'RE LOOKING FOR
We're looking for a Marketing Manager with a strong SMM & PR focus to own our external voice and build credibility in a highly technical cybersecurity domain. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership.
Experience with
- LinkedIn, X/Twitter, company blog and website
- Media/press outreach and pitching
- AI-assisted content and marketing tools
Why Cracken?
- Real-world impact
Our technology is validated in high-stakes, real-world environments and grounded in hands-on internal research.
- Team with a mission
Ukrainian-heavy international team of PhDs, professors, and senior industry engineers, driven by intrinsic motivation and real-world adversity.
- Adaptive roles
We shape roles around exceptional talent — your ownership and drive will define your path.
- Perfect timing
Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to build resilient security products.
Responsibilities
- Own and execute SMM & PR strategy aligned with business goals
- Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website
- Create technical content — turning security research, product features, and engineering work into deep, credible material (technical blog posts, breakdowns, explainers) that resonates with a practitioner audience, not just general marketing copy
- Create clear, engaging content around cybersecurity, AI, and product updates
- Identify trends, news hooks, and PR opportunities in cyber & AI
- Support conference presence, including announcements, live coverage, and post-event content
- Collaborate directly with founders, product, sales, and design
- Build relationships with media, partners, and communities
- Track performance, prepare monthly reports, and optimize based on metrics
Requirements
MUST-HAVE EXPERIENCE
- 3+ years of experience in Marketing, PR, or SMM
- Proven experience promoting IT, cybersecurity, or deep-tech products
- Demonstrated ability to write technical content (e.g. technical blog posts, whitepapers, or deep-dive explainers) — not just top-level marketing copy
- Strong SMM track record with real cases of growing a targeted audience
- Experience working with international or top-tier tech media (e.g. TechCrunch, WIRED, VentureBeat, The Verge, WSJ, Fortune)
- Hands-on experience using AI tools for content and marketing workflows
- Excellent English copywriting skills
- Ability to translate complex technical topics into clear, credible messaging
- Ability to organize lightweight marketing ops, including content calendar, contractors, and timelines
- Proactive, ownership-driven mindset; comfortable operating in an early-stage startup
Benefits
- Ownership over a core product surface
- Direct collaboration with founders and senior engineers
- High autonomy and real influence on product direction
- Fully remote and flexible work setup
- Competitive compensation
Send your portfolio, past campaigns, or press hits you're proud of. Let's talk.
About the Company
Cracken is an applied AI lab built by ex–nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience.
- Role:
- Design Engineer
- Job Type:
- FullTime