Creator Lead

Role Summary

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for AIIR, a communications and experiential agency that helps health, wellness, fitness, and performance brands sharpen their story, build credibility, earn trust, and accelerate growth through strategic communications, media relations, creator partnerships, brand activations, and performance marketing.

AIIR is seeking a Creator Lead to join its New York team. This role will lead the development of AIIR’s dedicated creator practice, building the strategy, systems, relationships, and frameworks that will support the agency as it scales. The Creator Lead will work closely with agency leadership and client teams, owning creator strategy and campaign execution while managing creator and talent relationships, budgets, reporting, team development, and cross-functional collaboration.

Responsibilities

• Creator Strategy + Practice Building
• Lead creator strategy, planning, and program development across client accounts
• Build scalable frameworks for creator vetting, briefing, contracting, campaign management, and reporting
• Define and evolve creator KPIs and ROI benchmarks across clients, including engagement, EMV, and conversion
• Identify opportunities to expand creator programming within existing client accounts
• Support new business pitches, RFPs, proposals, and creator budget/pricing development
• Creator + Talent Relationships
• Build and manage targeted creator and new media lists aligned with campaign objectives
• Develop strong relationships with creators, talent managers, and agencies
• Oversee creator recruitment and affiliate programs across platforms such as LTK, ShopMy, Shopify Collabs, and Amazon Associates
• Negotiate creator and talent contracts, including usage rights, exclusivity, and paid amplification terms
• Campaign Execution
• Lead integrated creator campaigns across product launches, gifting, events, paid partnerships, and other brand initiatives
• Manage creator campaigns from strategy and outreach through contracting, execution, tracking, and reporting
• Collaborate closely with PR, experiential, paid social, and creative teams
• Own creator budgets and ensure campaigns deliver against client scope, KPIs, and profitability goals
• Measure campaign performance and translate results into actionable client recommendations
• Client + Team Leadership
• Serve as the primary day-to-day creator point of contact for clients
• Provide senior-level counsel, proactive recommendations, and strategic pivots as needed
• Maintain a strong understanding of client industries, competitors, and category trends
• Manage and mentor junior team members
• Help hire, onboard, and structure the creator team as the practice grows

Requirements

ESSENTIALS

• 5–8 years of experience in client communications with a focus on creator strategy and campaign management (agency, in-house, or a combination)
• Proven track record leading creator and talent agency relationships and managing high-performing teams
• Expert in creator strategy, account management, and end-to-end campaign execution
• Confident building a creator practice from the ground up, with an entrepreneurial and systems-oriented mindset
• Strong leadership, organizational, and client communication skills
• Deep understanding of health, wellness, fitness, and performance trends and the broader creator landscape
• Working knowledge of FTC endorsement guidelines and health/wellness advertising compliance, including required disclosures and supplement and medical/health claims
• Foundational brand-side knowledge of LTK and ShopMy
• Confident managing budgets, scopes, and overall account profitability
• Experienced negotiating creator and talent agency contracts, including usage rights, exclusivity, and paid amplification/whitelisting terms
• Passionate about storytelling, brand building, and mentoring teams
• Based in New York City and able to work a required hybrid schedule

PREFERRED / NICE TO HAVE

• Experience spearheading creator campaigns within IMPACT
• Experience managing creator research, list-building, tracking, and reporting through MightyScout or comparable platforms such as CreatorIQ, GRIN, Aspire, or Tagger
• Experience contributing to new business pitches, RFPs, and proposal/pricing development
• Experience collaborating with paid social/media teams on creator content amplification, including whitelisting and Meta partnership ads
• Experience hiring, onboarding, or structuring a creator/influencer team as it scales

SKILLS AND SYSTEMS

• Google Suite, Notion, and Slack
• Muck Rack
• MightyScout
• ShopMy and LTK
• Shopify Collabs
• IMPACT

About the Company

We are the world’s first social wellness club, redefining how people socialize through self-care. We believe feeling your best should be a shared experience, not a solitary one.

Our clubs combine evidence-based wellness therapies, self-care practices, hospitality, and beautifully designed spaces to create experiences that help people leave feeling better than when they arrived.

Every interaction matters. Every conversation shapes the guest experience. Every team member helps define our brand.

We are looking for leaders who naturally create connection, anticipate needs before they are spoken, and genuinely care about helping others feel their best.

We did not join this industry, we created it. We started the social wellness movement, and we have been leading it since 2019.

We help the greatest in the world become even greater. Top touring artists, leaders, executives, entrepreneurs, and athletes trust us with their health, routines, and performance. Our work has driven global conversation about what modern health can be.

But this is bigger than any one client or headline. We are building a category in health and wellness, one that will change the way people approach their health. And we are just getting started.

Most importantly, we do something simple and profound every single day: we make people feel better.