Creative Strategist, Mexico

Role Summary

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Mexico City so we can best support our teams and keep collaboration flowing.

This role is a 12 month engagement, working full time hours per week.

What you’d be doing in this role

As Creative Strategist for Mexico, you’ll be the creative performance engine behind Canva’s paid marketing in the region.

This role sits at the intersection of Creative, Growth, and Data - combining cultural insight, analytical depth, and creative instinct to continuously improve our performance marketing output. You won’t be running bids day-to-day - you’ll be driving the creative strategy that makes those campaigns win.

If you love decoding what makes a hook scroll-stopping, turning insights into structured testing, and raising the creative bar sprint after sprint, this role is for you.

At the moment, this role is focused on

Leading the full creative cycle - research, briefing, production, and performance review — running weekly sprint cycles that balance quick-win iterations with bigger creative swings, and feeding learnings back to the broader team after every sprint

Digging into performance dashboards to spot winning patterns, diagnose underperformance, and translate insights into clear, actionable creative direction that drives the next round of concepts

Directing and collaborating with video editors, designers, writers, and local creators to produce high-quality work across Meta, TikTok, YouTube, and emerging channels - briefing and reviewing content to keep it on-brand, culturally relevant, and platform-optimised

Bringing deep cultural fluency to every brief - identifying Mexican audience behaviours, regional trends, and platform dynamics that shape compelling, locally resonant storytelling

Working closely with media buyers, data science, and the LatAm Growth Marketing Lead to make sure creative insights translate into measurable business outcomes

Driving CRO initiatives that improve acquisition journeys and lift conversion efficiency across key touchpoints

Using AI tools to accelerate ideation, research, asset generation, and analysis - and staying across emerging formats and creative tech that give the team an edge

Requirements

You’re probably a match if

You have solid experience in growth or performance marketing with a strong focus on creative strategy - and you've worked hands-on across Meta, TikTok, and YouTube

• You can lead structured creative testing and sprint frameworks, analyse what's working, and turn those learnings into clear briefs for the next cycle
• You have strong creative instinct - you know what makes a hook scroll-stopping, a format compelling, and a concept scalable across channels
• You're fluent in Spanish and English, with a sharp eye for tone, nuance, and cultural resonance for Mexican audiences

You have experience briefing, directing, and iterating with creative talent — video editors, designers, writers, and creators - coaching them to produce performance-driven work

• You're confident using dashboards and analytics tools to inform decisions and optimise creative at scale
• You use AI tools to accelerate your workflow and improve output quality
• Meet the team

We're Canva's LatAm Marketing group, and our mission is to make Canva the most loved brand in the region. We build culturally resonant, high-impact marketing across Latin America - combining bold creative storytelling with sharp performance thinking to drive visibility and growth, market by market. Mexico is a key focus for us right now, and this role sits right at the heart of that ambition.

How we hire

• We make decisions to engage contractors based on your experience, skills and passion.
• When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
• We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!
• Please note that all interviews are conducted virtually.

About the Company

The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva .

We're a global team of specialists spanning keyword research, technical SEO, content strategy, outreach, engineering, data analytics, design, and operations. We work across many regions and languages, combining proven frameworks with deep local market expertise.

What you’ll do (responsibilities)

Content Creation & Optimization

Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan

Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.)

Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences

Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers)

Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement

Maintain a high level of quality and consistency in alignment with Canva 's brand guidelines